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Description

Altcraft Platform is an Omnichannel CDP. Distributed as a private cloud, or on-premise software. - On-premise deployment allows you to tailor the software to your business needs. Cloud offers an account with tariffs that are based on customer profiles. FEATURES Collect customer profiles - The entire history of actions Multiple resource subscriptions - Location & device information - CRM & SQL Data Integration Customer profile 360 analytics Automate marketing workflow - Customer journey - A/B/n Test Tools - Content personalization - Static & dynamic segmentation - Web and messaging event tracking - Transactional messaging Easy and powerful email builder Communicate via digital channels - Messengers SMS Marketing - Rich mobile and Web Push - Banners, social and custom channels Forms Analytics in real-time - Pixel goals - Cohort analysis - Audience growth report - Interactive conversion funnels Summary reports

Description

Transform your approach to customer insights with Inte Q's Genesis Customer Engagement Platform, which utilizes existing data to foster smart decision-making through consolidated profiles and advanced segmentation features. By integrating various data sources, you can gain a more profound understanding of your customers, ultimately enhancing your return on investment through a cohesive perspective of each individual. Continuous monitoring of data quality through real-time health dashboards not only identifies areas for improvement but also reveals opportunities to enhance response rates and refine personalized communications. The platform's pre-built connectors provide an efficient and economical solution for merging data from a multitude of origins. Additionally, you can create comprehensive customer profiles from diverse data streams and activate specific customer segments without needing extensive IT assistance. With the intuitive Segment Builder, you can quickly craft custom segments using simple point-and-click functionality, eliminating the need for any coding expertise, thus making data management more accessible than ever. This innovative approach enables businesses to respond swiftly to evolving customer needs and preferences.

API Access

Has API Yes 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

Facebook Yes 
Aptos Retail Cloud No 
Chase Merchant Services No 
Cordial No 
Eloqua No 
Everest No 
HubSpot Customer Platform No 
Instagram No 
Marigold Engage+ No 
Melissa Clean Suite No 
MySQL No 
NCR Voyix No 
Oracle Cloud Infrastructure No 
Salesforce No 
Salesforce Agentforce Marketing No 
Snowflake No 
X (Twitter) No 
YouTube No 

Integrations

Facebook Yes 
Aptos Retail Cloud Yes 
Chase Merchant Services Yes 
Cordial Yes 
Eloqua Yes 
Everest Yes 
HubSpot Customer Platform Yes 
Instagram Yes 
Marigold Engage+ Yes 
Melissa Clean Suite Yes 
MySQL Yes 
NCR Voyix Yes 
Oracle Cloud Infrastructure Yes 
Salesforce Yes 
Salesforce Agentforce Marketing Yes 
Snowflake Yes 
X (Twitter) Yes 
YouTube Yes 

Pricing Details

$300/mo
On-Premise has:
Unlimited number of platform users.
Unlimited number of communications.
Unlimited number of subscribers.

Send a request to get the price list on the Cloud or On-Premise.
Free Trial Yes 
Free Version No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises Yes 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux Yes 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) Yes 
In Person Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) Yes 
In Person Yes 

Vendor Details

Company Name

Altcraft Platform

Founded

2015

Country

Russia

Website

www.altcraft.com/en/

Vendor Details

Company Name

Inte Q

Founded

1998

Country

United States

Website

inteqinsights.com/genesis-platform/

Product Features

Account Based Marketing

Analytics Yes 
Campaign Personalization Yes 
Customer Segmentation Yes 
Engagement Monitoring No 
Lead Nurturing No 
Lead Scoring No 
Progress Tracking No 
Prospecting Tools No 
Target Account Identification Yes 

Campaign Management

Channel Management Yes 
Contact Database Yes 
Email Marketing Yes 
Event Triggered Actions Yes 
Lead Management No 
Multi-Campaign Yes 

Customer Engagement

Analytics Yes 
Churn Management No 
Communication Management Yes 
Community Management No 
Content Syndication No 
Feedback Collection No 
Gamification Yes 
Live Chat No 
Video Content No 

Customer Loyalty

CRM No 
Corporate Memberships No 
Customer Activity Tracking Yes 
Discount Management No 
Gift Card System No 
Loyalty Card System No 
Member Portal No 
Membership Management No 
No-Card Loyalty System Yes 
Referral Tracking No 
Rewards Management No 

Direct Mail Automation

A/B Testing Yes 
Analytics/Reporting Yes 
Campaign Management Yes 
Data Import/Export Yes 
Delivery Tracking Yes 
Design Management Yes 
Event Triggered Mailings Yes 
List Scrubbing No 
Mailing List Purchasing No 
Mailing Services Integration No 
Pre-made Templates No 
Printing Services Integration No 
Response Alerts No 

Email Marketing

A/B Testing Yes 
Artificial Intelligence No 
Auto-Responders Yes 
CAN SPAM Compliance Yes 
Customer Surveys Yes 
Drip Campaigns Yes 
Dynamic Content Yes 
Event Triggered Email Yes 
Image Library Yes 
Landing Pages/Web Forms Yes 
Mailing List Management Yes 
Mobile Optimized Emails Yes 
Reporting/Analytics Yes 
Subscriber Management Yes 
Template Management Yes 
WYSIWYG Email Editor Yes 

Email Template Design

A/B Testing No 
Code From Scratch No 
Drag & Drop Editing No 
Image Library No 
Import HTML Code No 
Mobile-Friendly / Responsive No 
Potential Issue Identification No 
Premade Templates No 
Proofing No 
Reporting / Analytics No 
Text Editor No 
Theme Editor No 

Marketing Automation

A/B Testing Yes 
Analytics / ROI Tracking Yes 
Artificial Intelligence Yes 
Content / Blogging Platform No 
Customizable CTAs Yes 
Drip Campaigns Yes 
Dynamic Content Yes 
Landing Pages / Web Forms Yes 
Lead Scoring Yes 
Sales Intelligence Yes 
Search Marketing Yes 
Segmentation Yes 
Social Marketing No 
Website Visitor Tracking Yes 

Push Notifications

A/B Testing No 
Analytics Yes 
Campaign Segmentation Yes 
Contextual Targeting Yes 
Device Targeting Yes 
Expiry Notifications No 
Geo Targeting No 
Mobile Notifications Yes 
Notification Scheduling Yes 
Visual Notifications Yes 
Web Notifications Yes 

SMS Marketing

2-Way Messaging No 
Artificial Intelligence No 
Contact Management No 
MMS No 
Mass Texting No 
Message Personalization Yes 
Mobile Coupons No 
Mobile Keywords No 
Polls / Voting No 
Reporting/Analytics Yes 
Scheduled Messaging No 
Shortcodes No 
Text-to-Win No 

Product Features

Customer Engagement

Analytics No 
Churn Management No 
Communication Management No 
Community Management No 
Content Syndication No 
Feedback Collection No 
Gamification No 
Live Chat No 
Video Content No 

Alternatives

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