Compare AIM vs. Narrator

Defining the various first-party data segments that are crucial for your business growth can be quite challenging. With Smart Segments™, you can effectively AIM at your target audience in the future through highly effective conversion campaigns that leverage both behavioral and contextual attributes. AIM collects valuable information such as geo-targeting details, user behaviors, actions, timing, weather conditions, referral sources, languages, search queries, and URL histories. To utilize this, you only need to incorporate a small snippet of code into your website. After that, AIM takes charge of creating intelligence for your dashboard, relieving you of the heavy lifting involved in data management. This solution is an excellent entry point for personalization without incurring any expenses. If you are considering replatforming your CMS or CRM, there's no need to worry; just ensure AIM is implemented across all platforms, and you will maintain seamless continuity. Understanding your customer is essential for effective marketing, sales, and product development, as data hidden within a CRM or analytics tool is not actionable. In this way, AIM empowers your brand to harness the potential of personalized marketing with remarkable ease. By streamlining the data collection process, AIM helps you create more targeted and effective marketing strategies.

Narrator represents a groundbreaking method for handling data, providing answers to any inquiry without the need for creating new models or modifying SQL. While other data companies focus on assisting with the development and management of models and tables, we completely eliminate that requirement. Narrator simplifies the process by modeling each business concept once, utilizing any source data in your warehouse, all organized within a single time-series table. Constructing each model takes only five minutes, and once established, it remains valid for answering new questions without necessitating additional adjustments. This means that new inquiries or metrics can be addressed without any further data preparation. Every business concept can be queried, analyzed, visualized, and interconnected seamlessly, all without SQL, leveraging any data available in your warehouse. At Narrator, we prioritize security, integrating it into every step of our development process rather than treating it as an afterthought. By fostering an environment where your team feels encouraged to pose an endless array of follow-up questions, we cultivate a culture that stimulates curiosity and empowers the business to explore, adapt, and innovate continuously. This approach not only enhances data accessibility but also drives collaborative growth across all departments.