AIM Description
It is difficult to identify all the first-party data segments that are important for your business. Smart Segments™ enable you to AIM in your audience's future with amazing conversion campaigns based upon behavioral and contextual attributes. AIM provides invaluable resources such as geo-targeting, behavior, actions, weather, referral source and language, search terms, URL history, and geo-targeting. A tiny bit of code is all that is required to add to your website. AIM will do all the heavy lifting and build intelligence into your dashboard. It's a great way to get personalization started without spending any money. Are you planning to replatform your CRM or CMS? You don't have to worry about it, just make sure AIM is installed on every instance. This will ensure that you have complete continuity. To effectively market, sell, or make product, you must know your customer. It's impossible to act on data that is buried in a CRM system or analytics. AIM gives your brand the power of personalized advertising, instantly.