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Description

Unlock the full potential of your brand. By utilizing our advanced data science techniques and predictive analytics on an unmatched dataset, we connect with customers at every stage of their buying journey, ensuring you can reach shoppers with exactly what they desire. With insights derived from nearly half of American households, we gain a profound understanding of consumer behavior and purchasing patterns, both online and in physical stores. Our expertise helps you identify the connections that drive purchasing decisions and foster brand loyalty throughout the customer journey. We offer solutions tailored to every phase of your shoppers' experience, establishing a continuous cycle of consumer engagement that enhances accuracy and maximizes your return on investment. Take advantage of our innovative analytics platform, 84.51° Stratum, along with bespoke research and analytical services to gain insights into the shopping journey. Our deep industry knowledge and customer intelligence equip our clients to formulate thorough and effective strategies, ensuring sustained growth and success in a competitive market. By embracing our approach, you can transform the way your brand interacts with consumers, creating lasting impacts.

Description

Shifts in consumer habits are leading individuals to transition from traditional store visits to online shopping, only to return to physical locations for curbside pickup. By gaining a deeper insight into the movements between various categories, brands, and retailers, you can enhance your share of consumer spending. Modern shoppers navigate seamlessly through different retailers and sales channels, which complicates the task of gaining a comprehensive view of the market landscape and identifying key opportunities. Utilizing NielsenIQ Omnishopper allows businesses to track shopper behavior and adapt to changing consumer habits, which in turn helps create data-driven strategies tailored specifically for your clientele. With an all-encompassing perspective of the shopper's journey, along with in-depth insights into brands, categories, and products, identifying new avenues for growth becomes a straightforward process. Our panels adhere to the highest standards of validation and rigorous criteria in the industry, ensuring the data reflects genuine behavioral trends rather than mere random variations, thus providing a solid foundation for informed decision-making. Furthermore, this approach empowers businesses to stay ahead of market shifts and effectively respond to emerging consumer needs.

API Access

Has API

API Access

Has API

Screenshots View All

Screenshots View All

Integrations

No details available.

Integrations

No details available.

Pricing Details

No price information available.
Free Trial
Free Version

Pricing Details

No price information available.
Free Trial
Free Version

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Vendor Details

Company Name

84.51°

Founded

2015

Country

United States

Website

www.8451.com

Vendor Details

Company Name

NielsenIQ

Country

United States

Website

nielseniq.com/global/en/solutions/omnishopper/

Alternatives

Alternatives

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