Best Business Intelligence Software for RudderStack

BigQuery serves as a robust solution for business intelligence (BI), allowing users to execute intricate data queries on extensive datasets. It seamlessly connects with a range of BI tools, offering the versatility needed to create insightful dashboards and reports. By utilizing the native BI features of Google Cloud, companies can enhance their decision-making processes, making them quicker and more informed. New users have the opportunity to explore BigQuery's BI capabilities with $300 in complimentary credits, enabling them to convert raw data into valuable, decision-enabling reports. This functionality aids organizations in identifying trends, evaluating performance, and crafting strategies based on live data analysis.

Your data warehouse is your source for truth about customer data. Hightouch syncs these data to the tools your business relies on. Your sales, marketing, customer success and customer service teams will have a 360@ view on the customer through the tools they trust. Eliminate tedious data requests. Hightouch operationalizes data warehouses to make analytics real. Better data can drive growth. Personalized campaigns can be run across all channels, including email, push, ads, and social media. You don't need engineering favors to iterate. Improved data can increase revenue. Target leads with custom PQL or MQL models. Sync one view of the customer with your CRM. Better data will prevent churn. Your CS CRMs should have a 360-degree view of your customers. You can use customer data to identify customers at risk. Your data warehouse contains all of your data. Analytics is just the beginning. Hightouch makes your data warehouse operational by empowering you with SQL to sync data to any SaaS platform.

Grafana Labs delivers the leading AI-powered observability platform, built around Grafana—the most widely adopted open source technology for dashboards and visualization. Recognized as a Leader in the 2025 Gartner® Magic Quadrant™ for Observability Platforms, Grafana Labs supports more than 25 million users and thousands of organizations worldwide, from startups to Fortune 500 enterprises. Grafana Cloud is the open observability cloud, designed to help engineering teams observe everything and solve anything. Built on open source, open standards, and open ecosystems, it unifies metrics, logs, traces, and profiles in a single platform for full-stack visibility across applications, infrastructure, and digital experiences. At the core is the open-source LGTM stack: Grafana for dashboards and visualization, Mimir for metrics, Loki for logs, and Tempo for distributed tracing. Native OpenTelemetry and Prometheus support allow teams to ingest telemetry from virtually any environment, while hundreds of integrations connect existing tools and data sources without costly rip-and-replace migrations. Grafana Cloud combines powerful analytics with AI-driven observability. Grafana Assistant helps engineers investigate issues, explore telemetry, and troubleshoot faster. Adaptive Telemetry identifies the data that matters most and aggregates the rest, helping organizations reduce telemetry costs while preserving valuable insights . With solutions for Kubernetes monitoring, application observability, digital experience monitoring, incident response, synthetic monitoring, and performance testing, Grafana Cloud delivers a complete observability platform that scales with your business.

Familiarize yourself with your clientele for a more profound insight into their behaviors. Google Analytics equips you with essential, cost-free resources to evaluate your business data seamlessly in a single platform. The newest version, Google Analytics 4 (GA4), enhances the previous analytics system by offering a more in-depth and holistic view of user interactions on both websites and applications. Emphasizing user privacy, GA4 utilizes event-driven tracking rather than traditional session-based methods, facilitating a more versatile and nuanced approach to data gathering. It introduces sophisticated capabilities such as tracking across different platforms, insights powered by machine learning, and predictive analytics to aid businesses in comprehending customer pathways and making informed decisions based on data. Additionally, with its improved compatibility with Google Ads and the ability to customize reports, GA4 empowers companies to refine their marketing strategies while remaining compliant with changing privacy standards, ultimately leading to more effective customer engagement. As businesses continue to adapt to the digital landscape, leveraging these tools will be crucial for sustained success.

HubSpot is an AI-powered customer platform with all the software, integrations, and resources you need to connect your marketing, sales, and customer service. HubSpot's connected platform enables you to grow your business faster by focusing on what matters most: your customers. HubSpot CRM is more than just a tool. It's the lifeblood of your business. Our CRM is the ultimate solution to empower your team to create deeper customer relationships. It transforms how you interact with your clients. It offers a seamless integrated platform for sales and marketing, as well as customer service. HubSpot CRM gives you unparalleled insight into your customer interactions. It's all organized in a simple, intuitive dashboard that will increase the efficiency of your team. Our platform is designed to grow with your business, providing scalable solutions to adapt to changing business needs. HubSpot CRM also offers a robust, free version that is packed with essential features. This makes it the ideal choice for ambitious businesses. HubSpot CRM is the future of customer management. Every interaction with customers is an opportunity to grow. Get a demo to learn about our premium software, or get started with our full suite of free tool.

Looker reinvents the way business intelligence (BI) works by delivering an entirely new kind of data discovery solution that modernizes BI in three important ways. A simplified web-based stack leverages our 100% in-database architecture, so customers can operate on big data and find the last mile of value in the new era of fast analytic databases. An agile development environment enables today’s data rockstars to model the data and create end-user experiences that make sense for each specific business, transforming data on the way out, rather than on the way in. At the same time, a self-service data-discovery experience works the way the web works, empowering business users to drill into and explore very large datasets without ever leaving the browser. As a result, Looker customers enjoy the power of traditional BI at the speed of the web.

Mixpanel's mission is to increase innovation. Mixpanel is not only a company but also a service provider for businesses. Companies can use our engagement and analytics product to analyze how users interact, convert, retain, and engage with them in real-time on web, mobile, or smart devices. They can then use this data to improve their products and business. Mixpanel serves more than 26,000 companies in different industries worldwide, including Samsung, Twitter and BMW. Mixpanel is headquartered in San Francisco and has offices in New York City, Seattle, Austin. London, Paris, Barcelona, Paris, London, and Singapore.

Connect your data, segment your audience, provide seamless experiences, and track your success easily. No-code integrations allow you to integrate data from finance, marketing, sales, support, and product into one customer profile. This will reveal the actions that are most important to your business. Segmentation is a powerful tool that allows you to target audiences using any combination of demographic, firmographic and behavioral data as well as transactional data. The right message to the right person at the right moment, the right time. Hyper-personalized omnichannel experiences that connect with your audience across the entire customer journey are a great way to connect with them. Intelligent automation that feels human. Data should make decisions easier, not more difficult. Your entire team can make data-driven decisions by using visual analytics and reports that provide insight, while custom dashboards keep you on track.

Boost your growth by gaining insights into your website and applications. Kissmetrics is perfectly tailored for SaaS product and marketing teams, providing essential data to help you attract qualified leads, turn more trial users into paying clients, and minimize churn rates. Additionally, Kissmetrics caters to ecommerce product and marketing teams by offering the insights necessary to enhance your checkout process, transform more visitors into repeat customers, and maximize the lifetime value of each client. By leveraging these analytics, businesses can make informed decisions that drive long-term success.

Optimizely is the global leader in Progressive Delivery and Experimentation. It empowers leading companies to test and deliver new features and experiences to their customers. It takes data-driven decisions, continuous experimentation, and constant innovation to create digital experiences that transform companies. Optimizely One will help you unlock your digital potential. It is essential to create human-centered digital experiences. Find out how to eliminate guesswork and make every interaction actionable. Commerce in the digital age goes beyond products, catalogs, and transactions. Selling online is about telling stories, evoking emotions and building trust. You don't owe anyone their business. Instead, you must earn it with each interaction.

Mitzu is an agentic analytics platform that gives every team an AI analyst on top of their data warehouse. Ask any business question in plain language — Mitzu autonomously generates and runs the query on your live Snowflake, BigQuery, Redshift, or Databricks data, then returns an explainable answer with the underlying SQL visible. No data is ever duplicated. Beyond ad-hoc questions, Mitzu runs deep multi-angle analysis and proactively monitors KPIs with email and Slack alerts. Built for product, marketing, growth, and data teams. BYOC and self-hosting available for enterprises with strict compliance needs.

Heap serves as an all-encompassing digital analytics platform that equips companies with a thorough comprehension of their customers' experiences. By seamlessly tracking every user interaction on both web and mobile interfaces, Heap delivers practical insights aimed at enhancing conversion rates, customer retention, and overall user satisfaction. Utilizing sophisticated data science techniques, the platform pinpoints areas of friction and potential growth, empowering businesses to swiftly make informed, data-driven choices. Featuring robust functionalities such as session replays, heatmaps, and AI-enhanced insights, Heap allows organizations to analyze and refine user behavior throughout each interaction. This holistic approach ensures that businesses can continuously adapt and evolve their strategies to meet customer needs effectively.

Create products that yield significant results. Amplitude serves as a product intelligence platform designed to assist teams in converting, engaging, and retaining their customer base. Digital product teams rely on Amplitude to gain insights into user behavior, enhance user experiences, and improve customer retention rates. Achieve a comprehensive understanding of how customers interact with your digital offerings. Equip teams to expedite their shipping processes, assess impact, and map out user journeys effectively. Tailor product experiences to boost engagement, conversions, and customer loyalty. With product intelligence, teams access the necessary data and insights to craft exceptional product experiences efficiently and at scale. Leverage self-service analytics to uncover what occurs, the reasons behind it, and strategies for product enhancement. Synchronize decision-making and seamlessly incorporate Amplitude into your existing workflows and technology infrastructure to enact swift changes and improvements. Ultimately, this approach ensures that your product evolves in alignment with customer needs and market demands.

Indicative is used by product managers, marketers, and business analysts to increase customer engagement, retention, and conversion. Indicative connects all your customer data sources and synthesizes them into a complete view. This gives you the actionable insights that you need to grow your customer base, build great products, and increase your sales. Indicative's free plan allows you to access the robust behavioral analytics platform and up to 1 billion user actions per month.

Keen is a fully managed event streaming platform. Our real-time data pipeline, built on Apache Kafka, makes it easy to collect large amounts of event data. Keen's powerful REST APIs and SDKs allow you to collect event data from any device connected to the internet. Our platform makes it possible to securely store your data, reducing operational and delivery risks with Keen. Apache Cassandra's storage infrastructure ensures data is completely secure by transferring it via HTTPS and TLS. The data is then stored with multilayer AES encryption. Access Keys allow you to present data in an arbitrary way without having to re-architect or re-architect the data model. Role-based Access Control allows for completely customizable permission levels, down to specific queries or data points.

Learn to understand your customers. Create a better product. PostHog offers a complete product analytics UX. Analyze trends, funnels and retention. Event autocapture is the key to all of this. PostHog automatically captures events and user behavior within your mobile or web app. Know how traffic flows through your app. Know the pageviews, actions, and other information of every user on your website or app. Visualize product trends and retention. Analytics can help you understand your users and how to keep them coming back. Visualize how users navigate your website or app. Use metrics to determine what needs improvement. Release new features regularly without worrying about breaking existing changes. Rapidly test new ideas and roll them out to 10%, 20%, or 100% of your users. PostHog can easily be deployed in your cloud for easy adoption and onboarding. PostHog is designed to scale. This includes our open core pricing model. PostHog can manage your deployment on your infrastructure.

Warehouse-Native Customer Journey Analytics—No Black Boxes. No Limits. Kubit is the leading customer journey analytics platform, built for product, data, and marketing teams who need self-service insights, real-time visibility, and full control of their data—all without engineering dependencies or vendor lock-in. Unlike traditional analytics tools, Kubit is warehouse-native, enabling you to analyze user behavior directly in your cloud data platform (Snowflake, BigQuery, or Databricks). No data extraction. No hidden algorithms. No black-box logic. With built-in support for funnel analysis, retention, user paths, and cohort exploration, Kubit makes it easy to understand what’s working—and what’s not—across the entire customer journey. Add real-time anomaly detection and exploratory analytics, and you get faster decisions, smarter optimizations, and more engaged users. Top enterprises like Paramount, TelevisaUnivision, and Miro trust Kubit for its flexibility, data governance, and unmatched customer support. Discover the future of customer analytics at kubit.ai

Rakam offers tailored reporting capabilities for various teams, ensuring that no group is confined to a single interface. It seamlessly converts the inquiries made in its user interface into SQL queries, simplifying the process for end-users. Importantly, Rakam does not transfer any data into your data warehouse; rather, it operates under the assumption that all necessary data is already stored within, allowing for analysis directly from the data warehouse, your definitive source of truth. For further insights on this subject, check out our blog post. Rakam also integrates with dbt core, serving as the data modeling layer but does not execute your dbt transformations. Instead, it connects to your GIT repository to automatically synchronize your dbt models. Additionally, Rakam can generate incremental dbt models, enhancing query performance and minimizing database costs. By defining aggregates in your dbt resource files, Rakam automatically creates roll-up models, simplifying the process for end-users while ensuring efficient data handling. This streamlined approach empowers teams to focus on insights rather than the technical intricacies of data analysis.

Humanic streamlines the creation of product onboarding milestones while offering highly accurate segments for each stage. This process employs a combination of user engagement and profile information derived from your product. By generating content tailored to user actions and their reactions to prompts, Humanic continuously adapts to what resonates with your audience at each milestone, automatically updating email content as needed. You can instantly assess the effectiveness of your campaigns against key objectives, such as conversion rates and user retention. By leveraging the comprehensive insights from your data, you can cultivate impactful, customized experiences for your users on a larger scale. Ultimately, this approach ensures that every interaction is relevant and enhances user satisfaction.

Consolidate all marketing efforts through Adjust, a leader in mobile measurement solutions. With Adjust, users can monitor their various marketing channels and compile conversion data for comprehensive analysis. The platform provides immediate safeguards against mobile advertising fraud. Users receive precise marketing attribution data from Adjust, ensuring reliable insights. Additionally, Adjust allows for the collection of essential mobile marketing metrics through a unified and user-friendly interface, streamlining data management and analysis for better strategic decision-making.

Branch is the solution for digital brands looking to expand their reach and enhance business growth through enterprise-level features aimed at maximizing user engagement from start to finish. With comprehensive tools for measuring marketing effectiveness across various devices, channels, and platforms, Branch stands out as the leading mobile measurement and deep linking platform relied upon by top-ranking applications to boost both efficiency and revenue. Those who utilize Branch experience superior performance across channels, including web, email, ads, and apps. By managing the intricate details of linking, Branch ensures that your connections function flawlessly across every platform and medium. Our advanced link matching technology guarantees that users arrive precisely at their intended destination, enhancing the overall user journey. Whether through deep-linked re-engagement advertisements or web and email campaigns that maintain continuity after users temporarily stop to install your app, Branch is dedicated to providing smooth experiences that elevate performance across all your marketing channels. This commitment to seamless integration ultimately drives better results for your brand.

Lytics, the customer-data platform designed for marketers, harnesses the power of first-party information to understand your customers' needs. Lytics' decision engine uses machine-learning to understand your customers' needs. This helps marketers deliver timely, relevant communications across multiple channels. Lytics AI will help you identify the levers that can be pulled to increase results and improve ROI. Engage customers with personalized messages and targeted campaigns that are tailored to their needs. Maximize your impact by predictive marketing strategies that are shaped by the actions of your customers, not your assumptions.

HubSpot's AI powered customer platform puts your customers first, allowing you to grow more effectively. Connect your front-office teams with a complete view on the customer journey. Use AI-powered tools for a seamless experience with customers. Easily adapt to new industry trends and technologies. Traditional CRMs are not enough to drive growth. Most CRMs are not designed to connect with customers, which is crucial in an AI-driven environment where customers can easily explore, evaluate and buy. HubSpot's Customer Platform is so much more. It's powered with Smart CRM, which combines AI and customer data to help you adapt. It also has products for engaging customers throughout the entire journey and an ecosystem that includes integrations, education and community. It's designed to help businesses connect with their customers and grow.

GrowthCues, an automated product analytics tool, is a tool that provides instant product growth insights to B2B SaaS growth-focused teams. GrowthCues, unlike conventional product analytics tools that require complex dashboards and tedious analysis, automatically surfaces issues and opportunities related to user engagement and activation. It also identifies the drivers and blocks influencing product growth. GrowthCues, powered by generative AI and machine learning, delivers product growth insights to the Slack of your product team in plain English so that you and your team don't get lost in product data.

AppsFlyer helps brands make good choices for their business and their customers with its advanced measurement, data analytics, deep linking, engagement, fraud protection, data clean room and privacy-preserving technologies. Built on the idea that brands can increase customer privacy while providing exceptional experiences, AppsFlyer empowers thousands of creators and 10,000+ technology partners to create better, more meaningful customer relationships. To learn more, visit appsflyer.com.