Best Business Intelligence Software for Contentsquare

Around 25 million engineers work across dozens of distinct functions. Engineers are using New Relic as every company is becoming a software company to gather real-time insight and trending data on the performance of their software. This allows them to be more resilient and provide exceptional customer experiences. New Relic is the only platform that offers an all-in one solution. New Relic offers customers a secure cloud for all metrics and events, powerful full-stack analytics tools, and simple, transparent pricing based on usage. New Relic also has curated the largest open source ecosystem in the industry, making it simple for engineers to get started using observability.

Familiarize yourself with your clientele for a more profound insight into their behaviors. Google Analytics equips you with essential, cost-free resources to evaluate your business data seamlessly in a single platform. The newest version, Google Analytics 4 (GA4), enhances the previous analytics system by offering a more in-depth and holistic view of user interactions on both websites and applications. Emphasizing user privacy, GA4 utilizes event-driven tracking rather than traditional session-based methods, facilitating a more versatile and nuanced approach to data gathering. It introduces sophisticated capabilities such as tracking across different platforms, insights powered by machine learning, and predictive analytics to aid businesses in comprehending customer pathways and making informed decisions based on data. Additionally, with its improved compatibility with Google Ads and the ability to customize reports, GA4 empowers companies to refine their marketing strategies while remaining compliant with changing privacy standards, ultimately leading to more effective customer engagement. As businesses continue to adapt to the digital landscape, leveraging these tools will be crucial for sustained success.

Domo puts data to work for everyone so they can multiply their impact on the business. Underpinned by a secure data foundation, our cloud-native data experience platform makes data visible and actionable with user-friendly dashboards and apps. Domo helps companies optimize critical business processes at scale and in record time to spark bold curiosity that powers exponential business results.

Mixpanel's mission is to increase innovation. Mixpanel is not only a company but also a service provider for businesses. Companies can use our engagement and analytics product to analyze how users interact, convert, retain, and engage with them in real-time on web, mobile, or smart devices. They can then use this data to improve their products and business. Mixpanel serves more than 26,000 companies in different industries worldwide, including Samsung, Twitter and BMW. Mixpanel is headquartered in San Francisco and has offices in New York City, Seattle, Austin. London, Paris, Barcelona, Paris, London, and Singapore.

Tableau, an industry-leading analytics platform, empowers businesses to make smarter, data-driven decisions with AI-powered insights and advanced data visualization. By leveraging Tableau Next, which integrates seamlessly with Salesforce and Agentforce, users can access intelligent analytics and unlock the full potential of their data. Tableau provides flexible deployment options—whether cloud-based, on-premises, or directly integrated with Salesforce CRM—ensuring organizations can access a comprehensive data management solution. With built-in AI and machine learning capabilities, Tableau helps users uncover patterns, predict outcomes, and improve decision-making at every level of the organization. Its intuitive interface allows analysts, business leaders, and IT teams to explore data, visualize trends, and collaborate efficiently, while fostering a Data Culture that accelerates innovation and enhances operational efficiency.

The Qualtrics XM Platform™ is a system that allows teams, departments and entire organizations, to manage four core business experiences: customer, product, employee, and brand, on one platform. Qualtrics is used by over 10,000 companies worldwide, including 75 percent of Fortune 100 and 99 out of the top 100 U.S. Business Schools, to build products people love, to create loyal customers, to develop a phenomenal culture for employees, and to build iconic brands. Listen to your customers' voice, improve the experience gap and increase loyalty and sales. With Qualtrics' Customer XM you get the latest listening engine technologies, business intelligence with predicative analytics, and all of the actionable capabilities to close the gap in a timely manner. This will allow you to gain a holistic view of your customers and take actions that have a significant impact.

Adobe Analytics is an enterprise-grade analytics suite designed to provide unified customer insights across data sources, channels, products, and content. It connects customer identities and interactions over time, enabling holistic journey analysis with high-speed, ad hoc reporting and visualization tools. Customer Journey Analytics delivers advanced segmentation, cross-device tracking, and flexible attribution models for precise insight into engagement patterns. The B2B Edition extends these capabilities to account- and buying-group–level analysis, supporting pipeline optimization and revenue growth strategies. Digital Analytics transforms raw digital data into actionable intelligence with deep reporting and governance controls. Content Analytics uses AI to measure asset-level performance and attribute content impact across the customer journey. Product Analytics provides event-based insights, cohort analysis, and friction-point identification to enhance product experiences. Built on Adobe Experience Platform, the solution ensures scalable data collection, privacy compliance, and seamless integration across Adobe’s ecosystem. By unifying data-to-insight-to-action workflows, Adobe Analytics empowers teams to optimize marketing strategy, personalize experiences, and accelerate business outcomes.

Optimizely is the global leader in Progressive Delivery and Experimentation. It empowers leading companies to test and deliver new features and experiences to their customers. It takes data-driven decisions, continuous experimentation, and constant innovation to create digital experiences that transform companies. Optimizely One will help you unlock your digital potential. It is essential to create human-centered digital experiences. Find out how to eliminate guesswork and make every interaction actionable. Commerce in the digital age goes beyond products, catalogs, and transactions. Selling online is about telling stories, evoking emotions and building trust. You don't owe anyone their business. Instead, you must earn it with each interaction.

Heap serves as an all-encompassing digital analytics platform that equips companies with a thorough comprehension of their customers' experiences. By seamlessly tracking every user interaction on both web and mobile interfaces, Heap delivers practical insights aimed at enhancing conversion rates, customer retention, and overall user satisfaction. Utilizing sophisticated data science techniques, the platform pinpoints areas of friction and potential growth, empowering businesses to swiftly make informed, data-driven choices. Featuring robust functionalities such as session replays, heatmaps, and AI-enhanced insights, Heap allows organizations to analyze and refine user behavior throughout each interaction. This holistic approach ensures that businesses can continuously adapt and evolve their strategies to meet customer needs effectively.

Splunk AppDynamics is a comprehensive observability and security platform designed to optimize hybrid and on-prem applications. Unlike siloed monitoring tools, it connects application performance to measurable business outcomes such as revenue, conversions, and operational efficiency. The solution empowers teams to track critical business transactions like logins, shopping cart activity, and order processing, providing real-time visibility into bottlenecks. With AI-powered anomaly detection and root cause analysis, it ensures that performance issues are identified quickly and accurately. AppDynamics extends beyond performance monitoring by securing applications at runtime, blocking threats, and exposing vulnerabilities before they escalate. Its specialized support for SAP environments enables rapid issue detection, tracing down to ABAP code or database queries. Digital Experience Monitoring adds a customer-focused lens, offering web, mobile, and synthetic insights into user journeys. By combining business performance analytics, runtime security, and full-stack observability, Splunk AppDynamics helps organizations maximize reliability and deliver superior digital experiences.

Transforming data into actionable insights is made simple with Splunk, which is securely and reliably managed as a scalable service. By entrusting your IT backend to our Splunk specialists, you can concentrate on leveraging your data effectively. The infrastructure, provisioned and overseen by Splunk, offers a seamless, cloud-based data analytics solution that can be operational in as little as 48 hours. Regular software upgrades guarantee that you always benefit from the newest features and enhancements. You can quickly harness the potential of your data in just a few days, with minimal prerequisites for translating data into actionable insights. Meeting FedRAMP security standards, Splunk Cloud empowers U.S. federal agencies and their partners to make confident decisions and take decisive actions at mission speeds. Enhance productivity and gain contextual insights with the mobile applications and natural language features offered by Splunk, allowing you to extend the reach of your solutions effortlessly. Whether managing infrastructure or ensuring data compliance, Splunk Cloud is designed to scale effectively, providing you with robust solutions that adapt to your needs. Ultimately, this level of agility and efficiency can significantly enhance your organization's operational capabilities.

Enhance your app's stability and resolve issues more swiftly. Firebase Crashlytics allows you to monitor, prioritize, and address stability problems that compromise your app's quality in real time. By reducing the time spent on crash triage and troubleshooting, you can focus more on developing features that will impress your users. Crashlytics expertly consolidates a multitude of crashes into a concise list of issues, offering insights into the reasons behind each crash and the events that preceded it. This detailed information enables you to quickly identify the underlying causes of crashes. Furthermore, crashes are ranked based on their impact on real users, guiding you in effectively prioritizing bug fixes. You will receive instant notifications about new issues, regressions, and emerging problems that may need urgent attention, regardless of your location. In addition, Firebase Crashlytics integrates smoothly with popular bug tracking and project management tools such as Slack and Jira, allowing for efficient collaboration and workflow management. This comprehensive approach not only streamlines the debugging process but also ensures your app remains robust and user-friendly.

DataUnlocker safeguards your website’s frontend from common technical disruptions caused by browser extensions, network filtering, and privacy tools that interfere with analytics and marketing platforms. Many modern web apps rely heavily on these tools for crucial business metrics, but data loss often occurs even when they are used in full compliance with GDPR and similar regulations. DataUnlocker solves this problem by implementing a secure JavaScript and network layer that converts third-party data into first-party data, shielding it from interference and ensuring that all requests are reliably delivered. Compatible with both server-side tagging and client-side analytics tools, DataUnlocker works effortlessly with Google Analytics, GTM, Meta Pixel, Hotjar, Segment, and others. Functioning like a protected proxy, it helps recover 15–50% of previously lost data, corrects attribution issues, and restores data accuracy. This enables businesses to make confident, data-driven decisions based on comprehensive insights. With DataUnlocker, companies regain the trustworthiness of their analytics without sacrificing compliance or user privacy. It’s an essential tool for any business relying on accurate web metrics.

AB Tasty stands as a prominent global figure in the realm of AI-driven solutions for experience optimization, enabling brands to enhance their customer interactions through personalization, experimentation, recommendations, and search capabilities on their digital platforms. With its solutions consolidated into a single platform, AB Tasty presents web and API-based tools that allow businesses to adopt a cohesive strategy for delivering seamless customer experiences. Companies leverage AB Tasty's offerings to synchronize their digital, e-commerce, and product teams around shared revenue objectives by continuously optimizing and innovating their digital touchpoints. Since its inception in 2013, AB Tasty has attracted a distinguished clientele that includes renowned brands such as Kering, McDonald's, Ulta Beauty, L'Oréal, Disneyland Paris, and LVMH, among others. With a presence in 12 offices worldwide, spanning North America, Europe, and the Asia Pacific, AB Tasty is well-positioned to support the evolving needs of its global customer base. The company's innovative approach ensures that brands can stay competitive in an increasingly digital marketplace.

VWO Insights integrates various tools such as session recordings, heatmaps, and on-page surveys to identify issues within your visitors’ experiences, allowing you to address existing problems and enhance positive aspects. Additionally, funnels enable you to spot conversion leaks and investigate the factors behind visitor drop-offs, utilizing heatmaps and session recordings for in-depth analysis. Thanks to advanced segmentation features, you can form intricate segments and apply bracketing logic to refine your funnel reports, revealing new visitor categories. If you observe a significant drop-off at a certain stage, you can effortlessly access session recordings of those specific visitors who did not complete the desired action with just one click. VWO recordings operate continuously, providing insights into friction points throughout the journey of distinct buyer personas. This functionality not only aids in comprehending the user experience but also simplifies the process of identifying growth opportunities and testing strategies tailored to each segment. Ultimately, such insights empower businesses to make informed decisions that enhance overall user engagement and conversion rates.

SiteSpect is the most popular A/B testing platform and personalization platform. It allows growing businesses to test changes to websites, mobile experiences, and other digital properties. SiteSpect allows you to test and personalize across all aspects of the customer experience, from client-side design to server-side functionality. This will engage your website visitors with the right experience every time. SiteSpect is the most powerful, complete, and easy solution to personalizing and optimizing your customers' experiences. SiteSpect provides unparalleled site performance, scalability and data integrity, security, as well as the ability to optimize every aspect of the customer experience.

Bloomreach transforms the e-commerce landscape through personalization. Its innovative data engine consolidates real-time information about customers and products, enabling businesses to gain insights into true customer desires. By linking this insight across various channels, the e-commerce experience becomes boundless, adapting to customers’ evolving preferences as they shop. Powered by Loomi, Bloomreach's AI platform for e-commerce, this approach opens up countless new avenues for making purchases. The suite of Bloomreach products encompasses Engagement, a marketing automation tool; Discovery, an advanced e-commerce search solution; Content, a headless content management system; and Clarity, which offers AI-driven conversational shopping experiences. With numerous AI patents to its name, the company caters to a diverse array of global brands, including Williams-Sonoma, Bosch, Puma, and Marks & Spencer, illustrating its broad market impact. This comprehensive approach ensures that businesses remain competitive in a rapidly changing digital marketplace.

Forsta is an exceptionally powerful, adaptable, interconnected, and trustworthy platform for experience and research technology. It seamlessly bridges gaps between methodologies and data sources, uniting all aspects of human experience. If valuable insights are present, they can be quantified. You can harness customizable surveys to extract insights from a wide range of audiences, whether they are small teams or vast global communities. Gather the necessary data from any interaction or channel, as Forsta is equipped with comprehensive tools designed to enhance your data quality and provide profound insights. This enables you to advance your business effectively. In addition to customizable surveys, moderated online discussions are available to gain insights from diverse audiences, ensuring that no perspective is overlooked. Consolidate all your data into a single platform, allowing you to uncover the narratives behind the numbers. Leverage sophisticated analytics tools to examine, categorize, and filter the information in a manner that leads you directly to the solutions you seek, making the process more efficient and effective.

Link various data sources to uncover and seize fresh opportunities that propel business growth. Develop your enterprise around the revolutionary measure of media performance in a multi-platform landscape. Gain insights into the effectiveness of your media and marketing strategies, allowing you to enhance ROI and make informed decisions with assurance. Effective cross-platform measurement is crucial for navigating the intricacies of today’s media landscape, ensuring that business decisions are based on solid data. We assist prominent media entities, brands, and advertisers in making the necessary connections to expand their operations. Harness an impactful suite of audience, contextual, and cookie-free predictive targeting solutions to effectively engage with cross-platform audiences. We enable programmatic advertisers to tap into valuable target audiences through the DMP or DSP of their preference for campaigns spanning digital, mobile, CTV, DOOH, and podcasts. By leveraging these innovative strategies, businesses can not only adapt to the changing media environment but also thrive in it.

Enhancing customer satisfaction and increasing return on investment are key objectives, and Oracle Maxymiser empowers both B2B and B2C marketers to craft optimized customer journeys on websites and mobile applications through techniques like testing, personalization, recommendations, and data insights. Identify effective strategies and high-converting elements effortlessly. The platform features a user-friendly visual editor that allows both non-technical and technical team members to collaborate seamlessly by toggling between visual editing and coding, making it straightforward to conduct A/B tests or intricate multipage funnel tests. By integrating audience data from various marketing platforms or external business sources with Oracle Maxymiser’s session data, marketers can gain a comprehensive understanding of the customer experience. Initiate A/B and multivariate testing while segmenting traffic to evaluate an array of variants as customers navigate through the sales funnel. Additionally, Oracle Infinity-powered Heatmaps unveil new testing possibilities and offer deeper insights into the digital customer experience, enriching the overall strategy for marketers looking to optimize performance. With these tools, businesses can ensure they stay ahead of the competition.

Continuously evaluate and enhance every interaction, each time you engage. By utilizing Adobe, you gain access to a comprehensive optimization system that features AI-driven testing, tailored experiences, and large-scale automation, enabling you to identify unique individuals amidst the crowd and provide them with joy. Truly remarkable experiences are those that are consistently personalized. Leverage our integrated, evolving profile to ensure the finest interactions across all platforms. Conducting isolated tests in separate environments is no longer sufficient; instead, seamlessly test across all channels whenever needed. The integration of AI is vital for effective optimization in today’s landscape. With just a single click, test and personalize for each visitor by harnessing the power of artificial intelligence. Outstanding customer experiences demand equally outstanding tools and resources. Furthermore, embracing a holistic approach to optimization will elevate your engagement strategy to new heights.

Insider One serves as an AI-driven platform for customer engagement and omnichannel marketing, seamlessly integrating customer data, personalization, predictive intelligence, and journey orchestration into one cohesive system. This allows marketing teams to provide immediate and tailored experiences across various channels, including web, app, email, SMS, WhatsApp, push notifications, and site search, all without the need to toggle between different tools. By analyzing customer behavior, it can foresee interests and subsequent actions, which empowers marketers to accurately segment their audiences, initiate automated journeys, and enhance campaigns using real-time AI that predicts needs while boosting engagement and conversion rates. Additionally, the platform features a built-in Customer Data Platform (CDP) that integrates data from over 100 connectors, forming unified customer profiles for customized messaging and insightful recommendations. Users are equipped to craft and automate interconnected experiences using a visual canvas that incorporates triggers and conditions, allowing for A/B testing and the initiation of personalized interactions, thus enhancing overall marketing effectiveness. Moreover, Insider One's adaptability ensures that it can evolve alongside changing customer preferences, further solidifying its value in the dynamic landscape of digital marketing.

Monetate offers a comprehensive personalization platform designed to help businesses enhance their understanding of customer behavior and create captivating interactions at every digital touchpoint. Recognized within the industry, it stands out as the leading Personalization Provider for the Top 1000 E-Retailers, and it has also garnered three TrustRadius Top Rated Awards, affirming customer satisfaction. With more than 14 years of expertise in personalization, Monetate consistently demonstrates its ability to generate tangible ROI. Users can craft engaging experiences with the backing of skilled professionals, established strategies, and actionable insights. By utilizing advanced A/B testing and AI-driven personalization techniques, Monetate leverages patented technology to create meaningful, tailored experiences that boost customer engagement, increase conversions, and enhance lifetime value. Furthermore, its user-friendly WYSIWYG interface allows business users to implement personalized experiences swiftly and effortlessly, ensuring that they can adapt to customer needs in real time. This streamlined approach empowers organizations to stay ahead in a competitive market by delivering what customers truly desire.

Numerous brands leverage Qubit CommerceAI to enhance their product recommendations, badging, and insights, ultimately crafting outstanding customer experiences. Discover which products excel and which falter through actionable automated insights. Qubit CommerceAI customizes a model for each shopper, ensuring that every interaction is tailored to their needs. By integrating data, intent, and design tools, Qubit empowers teams to develop more impactful customer experiences. Through collaboration with actual eCommerce professionals, we have created a revolutionary personalization tool that requires no coding and eliminates complexity. This marks the emergence of the first engine for customer-to-product recommendations, driven by advanced deep learning technology. Utilize our innovative model-per-shopper approach while applying business rules to deliver the most pertinent product recommendations available. Experience the same cutting-edge recommendation technology that fuels the extraordinary achievements of platforms like YouTube and Google, and elevate your brand's engagement and conversion rates.

Explore the innovative realm of AI-driven advertising strategies with Demandbase. This tool provides a dedicated Account-Based Marketing platform tailored for B2B businesses, allowing you to implement Account-Based Marketing effectively throughout your entire sales funnel. Construct a targeted list of prospective companies that align with your offerings, utilizing insights that extend far beyond standard firmographic information, including product engagement, organizational compatibility, cultural alignment, financial capacity, interests, investments, and existing business connections. Identify key decision-makers within your target companies as they navigate the web. Capture their attention with customized messaging and advertisements that address their unique challenges and requirements. Offer an exceptionally tailored experience for every visitor to your site, adjusting elements like headlines, content, visuals, calls to action, and downloadable resources. Equip your sales team with valuable insights that enhance engagement and improve the quality of customer interactions, ultimately aiding them in successfully closing deals. This comprehensive approach ensures that your marketing efforts resonate deeply with potential clients, fostering stronger relationships and driving long-term success.