Best Advertising Software for FreeWheel Beeswax

Introducing Google Ad Manager, a comprehensive platform designed to enhance ad revenue and safeguard your brand across various engagement channels such as viewing and playing. With the aim of maximizing the value of each impression, Ad Manager enables users to create improved experiences and oversee their entire advertising operations through a user-friendly, integrated system. Many digital advertising solutions have been developed without prioritizing the user experience, but we believe that placing the user at the forefront ultimately yields better outcomes for marketers. This platform is capable of assisting you in managing your advertising efforts and increasing your revenue, regardless of your industry sector. Google Ad Manager is equipped with robust tools that adapt to the evolving needs of expanding businesses, ensuring flexibility and scalability. Explore our diverse range of solutions to identify the perfect match for your specific requirements, and discover how Ad Manager can elevate your advertising strategy. By selecting the right tools and strategies, you can significantly enhance your brand's visibility and impact in the digital marketplace.

The premier platform designed for developing engaging, real-time content. Rapidly create 2D, 3D, and VR games and applications, utilizing a comprehensive suite that caters to all your artistic and operational needs. From tools for artists to live operations, everything required to actualize your creative ambitions is at your fingertips. This all-in-one solution empowers professionals to construct and manage exceptional applications, delivering immersive experiences across various sectors. Customize your splash screen or eliminate it entirely. Obtain deeper insights into your game's performance with real-time analytics on crashes, exceptions, and player feedback. Reduce downtime by accessing expert technical assistance whenever challenges arise. This support is available for purchase through a Unity sales representative. Unity Gaming Services offers backend and LiveOps solutions that are relied upon by top-tier studios to facilitate multiplayer and live games, accommodating any scale and compatible with any engine or technology stack. Additionally, these services enable developers to focus on innovation while ensuring a robust infrastructure for their gaming experiences.

Founded in 2011, Kochava is a real-time data solutions company offering a comprehensive growth stack of solutions for data-driven app marketers. We empower marketers to measure what matters with tools that deliver better insights and actionable data in one operational platform. App marketers can map their growth journey with Kochava, leveraging mobile measurement partner (MMP) services, a next-generation marketing mix modeling (MMM) SaaS platform, and a premium platform for search ads automation and app store optimization (ASO). Kochava's MMM SaaS and search ads automation/ASO platforms work with advertisers using Kochava or any other mobile measurement partner. Kochava hosts a culture of customer-driven innovation, dedication to data security, and the most powerful tools in the ecosystem. Headquartered in Sandpoint, ID, the company has offices globally.

Where programmatic and media converge, Adobe stands out as the sole independent advertising platform that seamlessly integrates and automates every aspect of media, screens, data, and creativity on a large scale. The era of fragmented media management is now a thing of the past. For businesses aspiring to advance their digital marketing initiatives, automated media purchasing through a demand-side platform has become essential. The DSP selection you make can offer a significant advantage, enabling effective and economical strategy implementation while accurately forecasting results and enhancing the customer experience. Consistently recognized as a Leader by Forrester, Adobe Advertising Cloud is well-equipped to assist you in achieving leadership in your own market. With a unified demand-side platform, visualizing an omni-channel strategy becomes significantly more manageable, as Adobe Advertising Cloud DSP is the most extensive and agnostic platform available, granting access to ad inventory across virtually all media and supplying the necessary tools for quality control and measurement. By leveraging these capabilities, you can optimize your advertising efforts and drive better results.

As the volume of data increases and the importance of protecting consumer personally identifiable information (PII) escalates, marketers face an ever-growing array of challenges in achieving brand and sales growth efficiently. To tackle these issues, advanced AI-driven decision-making technology designed for scalability is essential. Scibids specializes in marketing AI and currently provides a solution for addressable paid digital media that enhances KPI performance by 30% to 70%, even when campaigns have hit a performance plateau or have stopped scaling. It is imperative for marketers to view AI-driven optimization as a necessity rather than an option. Uniquely, Scibids AI introduces an intelligent interface that integrates seamlessly with demand-side platforms (DSPs) to elevate campaign optimization to new heights. This technology accommodates various formats—ranging from standard and rich IAB display ads to video, native, and audio formats—while also being equipped to optimize a wide array of KPIs, including custom formulas that utilize diverse measurement sources. Additionally, the implementation of such innovative solutions can significantly enhance overall marketing strategies and lead to more effective consumer engagement.

Our focus is on ensuring that data is secure and effortlessly accessible for businesses. The Safe Haven platform enhances customer intelligence, facilitates large-scale engagement, and fosters innovative opportunities for business expansion. Designed for the contemporary enterprise, our platform grants comprehensive control over data access and usage through top-tier software solutions for identity management, activation, and data collaboration. You can harness data access to uncover valuable business insights and boost revenue, all while keeping strict oversight of how data is used. Effectively connect with your target audiences across various channels, platforms, publishers, or networks, while securely converting data between identity realms to enhance outcomes. Safeguard your customer information using cutting-edge privacy-preserving technologies and sophisticated methods that limit data movement, yet still allow for the generation of insights. In doing so, you empower businesses to thrive in a data-driven landscape while upholding the highest standards of data protection.

For the advancement of gaming, ironSource offers essential tools that empower developers to elevate their games, encompassing the largest in-app video advertising network in the industry, a comprehensive mobile ad mediation solution, and a user acquisition platform driven by data insights. Leading game developers rely on ironSource to support their growth, as our all-inclusive platform delivers everything necessary for success in the competitive gaming landscape. This trust is built on our commitment to innovation and performance, making us a key partner for developers aiming to thrive in their ventures.

The way we shop has changed forever. We discover, consumers are comfortable moving between physical and online spaces to discover new product, compare prices, make returns, and shoppers look to influencers and experts more than ever before to evaluate a products attributes and fit for themselves. Commerce Media is the fastest-growing advertising channel today. It is also the fourth biggest wave in Digital Advertising after display, search, social. Criteo, the world's largest Commerce Media Company, offers a suite of advertising products that connects retailers, brands and publishers with high-value shoppers in-market, and consumers with products they will love. Our Commerce Media Platform includes the following: *C-Growth : A performance marketing platform designed for DTCs and Ecommerce sites *C-Yield : A retail media monetization tool for global retailers *C-Max : a retail media DSP designed for brands and agencies *C-Grid - A SSP focused on commerce for media owners

The key to success for today's marketers is understanding exactly where and how to invest their next ad dollar. Singular powers marketers to do just that by providing a complete view of marketing ROI with next-gen attribution, full-funnel marketing data, and best-in-class fraud prevention. With Singular's open integration framework, you are able to measure and report on all the channels you work with, including apps, web, SMS, referrals, email, and TV. Singular also empowers you to analyze your ROI by combining attribution with leading cost aggregation through powerful data connectors that allow yo to unlock marketing performance for every campaign, publisher, creative, and keyword. To keep your ad budgets focused on real users and avoid misreporting, Singular provides you with more detection methods and pre-attribution fraud rejection than any other. Still wondering? Top marketers from LinkedIn, Rovio, Microsoft, Lyft, Twitter, EA, and more, rely on Singular for a complete view of their marketing performance.

PulsePoint is an innovative technology firm that utilizes real-time data to revolutionize the landscape of healthcare marketing and decision-making processes. By analyzing intricate health indicators and merging digital factors with tangible data, PulsePoint offers an extensive perspective on health consumers. Their systems employ machine learning and programmatic automation to harness this information, streamlining marketing efforts, customer analytics, predictive modeling, and decision-support functions. This methodology allows healthcare marketers to effectively connect with the appropriate audiences on a large scale, while publishers enjoy enhanced profitability through insightful actions. In this way, PulsePoint not only transforms marketing strategies but also improves overall healthcare outcomes.

Our supplier technology provides a cohesive platform that allows seamless access to demand and efficient delivery across various endpoints. Leverage our technology to establish direct connections with buyers, minimize fragmentation, and activate both first- and third-party data sources. FreeWheel delivers comprehensive capabilities, streamlining the sales process from strategic planning to outcome analysis. Enhance the value of your inventory through advanced data enablement solutions. Strategically plan and forecast targeted campaigns with centralized inventory management that incorporates both first- and third-party data. Drive increased revenue by utilizing aggregated, direct API connections to existing buyers and emerging demand partners. Employ workflows to oversee your inventory across all devices, ensuring system-to-system transaction delivery for orders, adjustments, and makegoods. Consolidate your inventory and advertising decision-making across every screen and platform to maximize additional revenue opportunities. Evaluate campaign effectiveness and use insights to shape future strategies effectively. This holistic approach ensures that you stay ahead in a competitive marketplace.

Lotame is a technology company that makes data smarter, faster, and easier to use for digital marketers. Our end-to-end data collaboration platform Spherical empowers thousands of marketers, agencies, and media owners to onboard, access, analyze, and activate the data they need to understand and engage consumers. Our proven commitment to industry interoperability, connectivity, and privacy help drive successful business outcomes for companies on their terms. Who uses Lotame? Marketers and media owners, serving global clients in North America, Latin America, Europe, Middle East, Africa, and Asia Pacific.

RhythmOne stands out as a frontrunner in providing innovative multiscreen digital advertising solutions. With a strong focus on advanced TV and leveraging one of the most efficient programmatic platforms available, we enable brands to effectively engage with their target audiences, enhancing results for both advertisers and publishers across various devices. Consistently recognized, RhythmOne has once again secured the top position in Pixalate's Global Seller Trust Index. Explore how we create brand-safe environments for our clients and partners. As the landscape of Connected TV evolves into Advanced TV, YuMe by RhythmOne offers expansive reach, precise targeting, tailored creative, and distinctive measurement solutions, allowing brands to seamlessly extend their linear TV and multiscreen digital video initiatives to connected viewers. Additionally, RhythmInfluence by RhythmOne bridges the gap between marketers and enthusiastic influencers, who skillfully integrate branded narratives into the trusted content and social platforms consumers engage with, yielding impactful outcomes that resonate effectively. Through these initiatives, we strive to redefine the advertising experience for both brands and consumers alike.

Teads leverages the power of premium media, analytics, and innovative creative strategies to achieve lasting business success. With our strategic and exclusive content collaborations, coupled with the launch of Teads CTV, we have evolved into an omnichannel platform and a formidable video leader capable of engaging consumers anytime and anywhere across various devices. In the industry, Teads stands out by offering the most sophisticated cookieless targeting solutions, enabling businesses to achieve up to 60% greater reach compared to traditional cookie-based campaigns. Our comprehensive omnichannel offerings empower brands to connect with and re-engage audiences seamlessly across multiple screens. By analyzing the context and emotional resonance of the content being viewed, we enhance targeting precision. Additionally, we supply purchase data from leading retailers, facilitating effective targeting and enabling robust measurement solutions for both online and offline campaigns. This integrated approach ensures that businesses can optimize their advertising strategies and maximize their impact in a competitive landscape.

Sharethrough powers modern programmatic display and video ads that fit in and stand apart. Empowering publishers and marketers to easily modernize advertising strategies to reach and retain their audience. We are very selective about the placements that we choose. Once we have found the right place for the ad, our tech gets to work. It uses a Dynamic Ad Template (to adapt the message to its surroundings) to drive the best performance. Native advertising™, perfectly designed, that scales to reach all audiences. Buyers who want to reap the performance benefits native advertising™, but with the creative assets they already have, Enhanced Ads are the best option. Your ads will automatically fit and perform if Sharethrough is selected as a standard display source or outstream source.

Xandr, a division of Microsoft, is an international advertising firm that delivers a technology platform enhanced by data, aimed at creating a marketplace for high-quality advertising. Their innovative platform focuses on maximizing return on investment for both advertisers and publishers, all the while upholding the principles of an open marketplace and supporting the global open web. Among Xandr's offerings are Invest DSP, Monetize SSP, and Curate, which facilitate connections between advertisers and their target audiences while helping publishers enhance their revenue streams. With a robust presence around the world, Xandr strategically positions itself as an essential resource for brands looking to broaden their global outreach and engagement. As the digital advertising landscape continues to evolve, Xandr remains committed to adapting its solutions to meet the changing needs of the market.

At the forefront of digital marketing, OpenAudience enables outreach to every adult with a digital footprint across various devices, screens, and households on the open web. This innovative platform stands as a pioneering solution for people-based marketing, offering unique capabilities that enhance advertising efficiency and simplicity throughout the vast landscape of the open web. Engineered on three foundational principles, it prioritizes privacy by design while also integrating data with remarkable accuracy and precision. This allows brands to gain genuine insights into their customers and audiences, thereby driving superior advertising performance and maximizing yield. With the extensive scale of the open web, OpenX is unmatched in its understanding of this digital ecosystem, leveraging over a decade of experience running the industry’s largest and most reputable independent ad exchange for unparalleled reach and impact. As a result, marketers can confidently navigate the complexities of digital advertising while reaping the benefits of a robust and effective platform.

The Video Advertising Platform that Consolidates Television, Over-the-Top (OTT), and Digital Video. Designed to achieve peak efficiency in the intricate realm of video advertising, SpotX’s comprehensive video ad serving solution enables publishers to streamline their processes while enhancing profitability. Unify all demand sources and boost revenue through a single, cohesive platform. Automate the sales process of video inventory with tools that ensure complete transparency and maintain brand integrity across all devices. Utilize exclusive first- and third-party audience data in a secure setting to elevate the value of your inventory. Engage with SpotX’s Customer Success Team to customize your video strategy based on your specific key performance indicators (KPIs). Leverage SpotX's buy-side connections to refine your inventory offerings, aiming for optimal fill rates and yield. Gain access to premium supply via SpotX Managed Services Team or programmatic DSP partners, allowing for confident purchasing while utilizing insights and support from our dedicated Account Team. Additionally, the platform's ability to adapt to market changes ensures that your advertising strategy remains effective and relevant over time.

Exceptional technology. Vast reach. Plus, personalized customer connections. Yahoo DSP offers all the advantages of a closed ecosystem – minus the barriers. Welcome to your ideal solution. Combining extensive scale, exclusive inventory, and distinctive data, Yahoo DSP provides the perks of a walled garden while ensuring the openness of an independent platform. Elevate your television approach and discover additional audience reach with our insightful advanced TV solutions, which are accessible via Yahoo DSP. With these tools, you'll be able to enhance your marketing strategy significantly.

We develop an unparalleled range of analytics, automated decision-making, and combined programmatic and direct monetization solutions within the industry. It is essential for global publishers to maintain complete oversight of their operations; Telaria’s independent platform facilitates impartial choices leading to optimal revenue results. The launch of a specialized ad-server designed for video and Advanced TV allows for the comprehensive management, delivery, and reporting of both programmatic and directly sold inventory within a single interface. Real-time analytics dashboards consolidate first and third-party data into a unified view, equipping publishers with actionable insights to make informed decisions immediately. Our enhanced decision-making tools grant improved control over inventory safety and value, ensuring an exceptional CTV viewing experience. Furthermore, Telaria seamlessly integrates with all leading video demand partners. Our distinctive suite of tools, which includes a Demand Dashboard, simplifies the purchasing process and is supported by a dedicated team to assist at any time. This combination of features positions our clients to thrive in a competitive landscape.

Beachfront operates at the intersection of digital media and conventional television, providing a comprehensive video management platform that aids media owners and sellers in navigating this landscape. In the current dynamic and programmatic environment, the complexities of managing, transacting, and monetizing high-quality video inventory have become increasingly pronounced. The diverse array of screens and advertising formats, each accompanied by distinct standards and technological requirements, complicates efforts to address today’s cross-screen advertising demands. Beachfront stands out by facilitating genuine real-time purchasing across all digital and TV platforms, which encompasses both set-top-box VOD and OTT services. By offering a unified inventory solution, it empowers media sellers to assist their advertising partners in effectively reaching their target audiences, regardless of the viewing medium. Moreover, with a strong foundation in both digital media and traditional television engineering, Beachfront is exceptionally equipped to meet the critical challenges faced by media sellers in this evolving ecosystem. Their commitment to innovation positions them as a leader in bridging the gap between these two worlds.

Utilize the Strata Platform to strategize, launch, enhance, and oversee billing and financial aspects of all your campaigns across various media types from a single, unified interface. Our centralized platform, coupled with an open integration architecture, empowers you to manage your media dynamically in a manner that suits your needs best. Oversee the complete media workflow, encompassing everything from digital and television to print, out-of-home (OOH), and radio channels. Monitor your budgets, evaluate the return on ad spend, and re-aggregate reach to effectively pinpoint your brand’s target demographic. You can rely on our on-demand customer support at every stage of the process. Streamline operations and reduce friction by automating workflows from the planning phase all the way to reconciliation. Seamlessly integrate with third-party systems and vendors to lessen the burden of unnecessary manual tasks between platforms. Take charge of your media finances with solutions that are specifically tailored for agencies. Additionally, create a personalized buying ecosystem through our API-based integrations with various suppliers, data sources, financial institutions, and technology providers, as well as your in-house solutions, ensuring a comprehensive approach to media management. This holistic management capability not only enhances efficiency but also supports the unique needs of your agency.

Smaato provides an innovative Digital Ad Tech Platform, which includes a complimentary ad server and monetization solution. We bridge the gap between high-quality publishers and esteemed marketers, allowing them to effectively reach audiences globally and across various devices. The days of relying on Big Tech's walled gardens are over; our tools empower you to take charge of your advertising strategy, enhancing transparency for both publishers and marketers alike. Our success hinges on your success, and we deliver a robust, no-cost server that offers enhanced control and expanded reach. Publishers who transition to Smaato’s ad server typically experience an approximately 30% increase in revenue. We have transformed the mobile advertising technology landscape and continue to innovate beyond that. While mobile remains at the core of our offerings, we take pride in implementing a truly omnichannel strategy that accommodates all devices. At Smaato, we utilize advanced automated systems combined with human expertise to ensure our platform is both safe and secure. Discover how our forward-thinking platform is making significant waves in the industry, and find out more about our digital ad tech solutions. Join us in shaping the future of advertising technology.

Enhance the return on investment for your mobile marketing efforts by targeting premium global audiences with engaging creative content. Utilizing either our Private Marketplace or Open Exchange, we provide a secure, measurable, and transparent platform. Gain access to top-tier premium inventory programmatically to execute impactful campaigns that deliver tangible returns. InMobi's comprehensive audience solutions grant you unique access to tailored, real-time segments generated from exclusive datasets at an unmatched scale, ensuring your campaigns are not only effective but also strategically focused.

Our technology is designed to deliver audiences effectively at a large scale. It not only broadens your outreach but also establishes connections with partners, allows for optimization in real time, and simplifies the reporting process. FreeWheel’s comprehensive capabilities assist throughout the entire purchasing journey, from the initial planning stages to the analysis of outcomes. Acquire inventory on a large scale across various screens through direct links to prominent publishers and high-quality inventory sources by utilizing FreeWheel’s technology, tools, and workflows. You can access and consolidate supply from the entire ecosystem while transacting with agencies and programmatic partners as necessary. By transforming the traditional process of planning and purchasing, you can also oversee and enhance campaigns in real time, all through a single platform. Harness automation, audience-focused buying strategies, and instantaneous insights to achieve greater effectiveness. Gain deeper insights into your investments to enhance future planning and purchasing cycles. Assess performance and return on investment, utilizing a cohesive dataset to guide your future investment strategies and decisions effectively. This streamlined approach not only enhances efficiency but also positions your organization to adapt to evolving market dynamics more swiftly.