Best Account Based Marketing Software for Salesforce

DealSignal offers accurate, verified, and current B2B data that enables sales and marketing teams to maximize their efficiency, performance, and results. Target the right buyers, personalize outreach, and drive more sales conversions. DealSignal gives you access to 600M+ global companies with over 100 data points. This includes detailed account profiles, verified email addresses, corporate & direct phone numbers, social URLs and mailing addresses. All this with 97%+ accuracy. Optimize your lead scoring, routing, and personalization to increase sales follow-up and conversion rates. Better data is key to better sales and marketing performance. Automated data refresh, enrichment, and reverification on a set schedule. Reduce the time spent on data research. You can create precise decision-maker lists that enable multichannel campaigns and cadences that result in higher conversions and more pipeline.

Marketo Engage is part of Adobe Experience Cloud and is a complete solution that allows B2B marketers to manage leads and transform customer experiences through engaging with customers at every stage of complex buying journeys. Marketo Engage supports both account-based and demand-based marketing strategies. It combines sales and marketing to create personalized experiences, optimize content and measure business impact across all channels, from acquisition to advocacy. Rich behavioral data, built in intelligence, and sophisticated flow flows can be used to identify, engage, & accelerate your best opportunities. To deliver consistent and relevant experiences every time, you can use A/B testing, predictive content, and personalization. Reach buyers and prospects across all channels, including email, display and mobile, social media, search and offline. Deliver timely and engaging experiences. Optimize your marketing impact by understanding, proving, and optimizing it.

Designed with you in mind, the emfluence Marketing Platform offers an intuitive interface and powerful features to streamline your digital marketing efforts. Whether you're launching personalized campaigns, managing multiple brands, or crafting strategies, our platform empowers you to succeed with: Email Automation: Create automated workflows that nurture leads and drive conversions. Email Marketing: Design and easily send impactful email campaigns, featuring advanced personalization options like conditional content. Social Media Management: Schedule, publish, and monitor your social media posts from one place. SMS Marketing: Engage your audience with timely and relevant SMS campaigns. Landing Pages: Create high-converting landing pages to capture leads. Automated Reporting: Understand the impact of your marketing campaigns by leveraging custom reports and analytics across channels, assets, people, and places. Website Tracking: Track visitor interactions on your website to optimize marketing strategies. Lead Scoring: Prioritize leads based on their engagement and interactions. Marketing Calendar: Plan, schedule, and manage your marketing campaigns in a centralized calendar.

Connect your data, segment your audience, provide seamless experiences, and track your success easily. No-code integrations allow you to integrate data from finance, marketing, sales, support, and product into one customer profile. This will reveal the actions that are most important to your business. Segmentation is a powerful tool that allows you to target audiences using any combination of demographic, firmographic and behavioral data as well as transactional data. The right message to the right person at the right moment, the right time. Hyper-personalized omnichannel experiences that connect with your audience across the entire customer journey are a great way to connect with them. Intelligent automation that feels human. Data should make decisions easier, not more difficult. Your entire team can make data-driven decisions by using visual analytics and reports that provide insight, while custom dashboards keep you on track.

The smarter way email is sent. Opensense allows sales, marketing, and IT teams to harness the power of employee emails to grow their brand and protect their funnel. All of this is possible within one platform. Opensense is compatible with all major email clients, including Microsoft 365, Microsoft 365 and Google Workspace. It integrates natively to all major CRMs, marketing automation tools, such as HubSpot and Adobe Marketo, Pardot and Eloqua, Microsoft Dynamics and Salesforce. Salesforce, Adobe, Outreach.io and other customers use Opensense email signatures to promote content, events and power-targeted ABM campaigns.

LeadsBridge, an iPaaS platform that enables companies and organizations to improve their omnichannel strategy through the orchestration of their business data, is called LeadsBridge. LeadsBridge is your one-stop shop for all your integration needs. We focus on bridging the gap between advertising platforms, sales funnels, and deliver custom-made integrations based on your business requirements. Companies who want to streamline their advertising activities through integration of the marketing technology stack with Facebook & Instagram Ads and Google Ads, as well as LinkedIn Ads, will find the LeadsBridge platform useful. There are more than +370 integrations available right now. This allows you to connect your chosen software to your advertising platform and seamlessly sync data for your marketing workflows. The main features of LeadsBridge include: - Lead Sync Audience Targeting Online to Offline Tracking - Platform to platform - eCommerce Synchronization Integration of Tailor-Made

Leadfeeder's B2B website visitor tracking tool and lead generation tool allows businesses to track anonymous website visitors and convert them into qualified sales leads. Leadfeeder can be integrated with existing CRMs such as HubSpot, Pipedrive and Salesforce. It also integrates with email marketing tools such as Mailchimp or ActiveCampaign to increase sales intelligence. Leadfeeder has over 45,000 users worldwide and is THE sales & Marketing tool of choice to enhance lead generation efforts. The 14-day trial is free and you don't need a credit card. You can start immediately.

Qualified is the #1 pipeline generation platform for revenue teams that use Salesforce. With the Pipeline Cloud, Qualified helps leading B2B companies like Autodesk, GE Healthcare, and VMWare tap into their greatest asset — their website — to identify their most valuable visitors, uncover signals of buying intent, shape sales and marketing campaigns, and instantly start sales conversations. Powered by the Xforce platform, Qualified is uniquely designed for Sales Cloud customers to generate pipeline, faster. Conversations: Qualified Conversations is the B2B conversational sales and marketing solution that allows sales teams to turn valuable website visitors into instant pipeline by avoiding form fills and qualifying them through real-time voice, video, and chat conversations right on the website. Signals: Qualified Signals is the account-based buyer intent solution that delivers more pipeline by identifying buyer interest and intent that enables sales and marketing teams to build targeted account lists based on high intent, reach out to the right prospect at the right time, and personalize their outreach through sales engagement, marketing campaigns, and conversations on the website.

ZoomInfo Sales allows you to maximize productivity, increase pipeline and reach a revenue potential that you never imagined possible. Create an account universe based upon your Ideal Customer Profiles. Reach decision makers with the largest B2B database of 65M+ phone numbers and 150M+ verified email addresses. Track companies searching for solutions similar to yours on the internet to identify and reach prospects early in their buyer's journey. Find and connect with decision-makers from companies that visit your website. Analyze customer calls, emails, and meetings to drive process improvements that will impact your bottom line. With our native phone dialer, and email tool, you can create and execute multi-touch sales campaigns. ZoomInfo Chat is a data-driven chatbot tool that reduces the time it takes to close sales. To free up your internal staff, set real-time lead alerts and automate lead-qualifying communications.

LeadSift, a B2B intent data provider, helps organizations identify and prioritize prospects and accounts that they should be targeting. We use millions of Unstructured Public Web Data data to identify prospects who are more interested in competing topics and other relevant topics. Once we have identified a signal, we use a sophisticated mapping process that reveals who these prospects are and their work environment to determine if it is relevant. The final output is a contact that has been actively researching a company or topic. LeadSift data allows organizations to optimize their ad spend, marketing nurturing campaigns, and sales outreach.

Sprouts AI/ML Engine helps you discover advanced Ideal Client Profile (ICP), and create a hyper-precise list of target accounts. Sprouts offers easy access to multiple databases on one intuitive platform. CRM integration is also available. Contact intelligence allows you to target in-market customers and identify demand signals from anonymous visitors. Use emails, LinkedIn, phone, SMS, WhatsApp, and targeted ads to maximize engagement and reach multiple touchpoints. Machine Learning model for account purchase prediction. Know when a customer will make a purchase.

The Outreach Sales Execution Platform allows sales teams to create pipeline efficiently and predictably close a greater number of deals. Outreach is the only platform that empowers all sales organizations -- from sellers, to front-line managers and sales leadership to ops -- to close more pipeline. If you want to win more sales by personalizing, prioritizing and analyzing your sales activities, then turn to Outreach. Outreach is the #1 platform for sales engagement that helps sales teams be more effective. Outreach can help you achieve your sales targets by optimizing workflows and creating pipelines. The top tools include sales sequences, dialer, tracking and email, outreach everywhere, content and email templates, analytics, reporting, and coaching analytics.

Your customers have high expectations. Companies that can deliver personalized, fast and easy buying experiences are the ones that will succeed in a world that is increasingly on-demand and instant. Drift can help you with this. Drift combines chat, video, and automated to remove friction from business buying. Drift allows you to have conversations with potential customers on your terms. Drift is used by over 50,000 businesses today to increase revenue, reduce sales cycles, and make purchasing easy.

DemandScience is a B2B demand generation company that makes marketing and sales easier by enabling organizations to find the right prospects faster and target in-market buyers. The DemandScience Live Data Factory uses innovative technologies to deliver accurate data with relevant intent signals, helping organizations accelerate the buyers' journey from top-of-funnel to conversion. Founded in 2012, DemandScience’s products, data and leads benefit more than 1,500 customers worldwide. With offices in 7 countries and 800+ employees, DemandScience is #5 on Fortune Magazine’s list of the best workplaces in advertising & marketing. Solutions offered: • PureSyndication - delivers high-quality opt-in leads for your campaigns. • PureABM - accelerate your growth with targeted ads to the accounts you really want. • PurePush - provides you with mid and bottom funnel prospects who are closer to the close.

Albacross Revenue Acceleration The Revenue Acceleration Platform gives you unprecedented power to capture the demand of companies and accelerate your revenue. You can identify anonymous website visitors. Reach out to companies with high buying intent but aren’t converting. Integrating Albacross into your existing platforms will save you time and increase efficiency. Self-service account-based marketing. Personalized ads targeted at companies and used to influence decision-makers. You can search for leads by industry, country, annual revenue, and many other criteria. A variety of tools are available to help you find and filter high-value leads. {Pick your daily budget and campaign length.|Choose your daily budget and campaign length.} Your banner ads are a great way to show the world! We support HTML5, PNG, and JPG.

IMPGo is an easy-to-use brand marketing platform that keeps everything you need to manage your brand in one shared place . From brand guidelines and data asset management to content creation and distribution, IMPGo offers a comprehensive suite of easy-to-use solutions to help marketing teams manage and grow their brand. With IMPGo, you can centralize all your brand resources and information in one convenient brand hub so everyone can easily locate the assets they need; allow employees to easily customize, personalize and localize engaging on-brand content, ensuring brand consistency and saving creative team resources; and easily distribute content and campaigns across online and offline channels including social media, email, and direct mail. IMPGo is a single solution with multiple benefits: -Maintain brand consistency -Localize, personalize, and customize content -Reduce marketing requests -Improve team collaboration and communication -Engage and empower employees Our mission is to deliver solutions that simplify how marketing teams manage and grow their brand. We are committed to quality, continuous innovation, and concierge-level service so that your success is possible.

DailyStory is a digital marketing automation platform that combines all the tools you need to create, manage, automate, and measure successful digital marketing campaigns. It's simple and easy to use. Included: * Audience segmentation * Personalization of Audience * Email marketing * SMS / Text Message Marketing * Push notification marketing * Landing Pages * Notifications and visitor tracking * Popups * Integration of forms and web site * Extensive reporting & analytics ... and many more! DailyStory integrates with many popular platforms like Salesforce, Telligent Community and MINDBODY. Zapier is available for integration with almost any software platform.

Aptivio’s Buyer Intent AI platform is the future of sales. We leverage artificial intelligence to enhance inefficient and generic sales pipeline development processes through opportunity discovery, hyper-personalization, unified sales and marketing, and real-time actionable insights at every stage of the buyer lifecycle that drive revenue outcomes. ​

Our direct mail and gifting platform allows you to access a wide range of carefully curated gifts from more than 200 countries. It also integrates with CRM integration and intuitive automation tools. Giftsenda is more than just a gifting platform. It allows you to start a corporate gift campaign. A corporate gift campaign can help you connect with new leads and improve relationships with business partners. A personalized gift can be a great way to celebrate milestones for customers. You can welcome new customers, celebrate business success, and many other things. You are a leader with great ideas! You can show it by hosting virtual conferences and spoiling your attendees. If they are given a unique gift, they will remember your ideas better. Engage more leads and improve your lead-gen response rate and BDR. You will enjoy the benefits of having an account consultant who will help you get the most out of us while maximising engagement.

Act-on makes it easy to build lasting relationships with customers and measure your marketing successes. Act-On, a cloud-based marketing automation platform that has won numerous awards, aims to help businesses grow their brand, drive demand and expand customer relationships. Act-On is the only integrated workspace that allows marketers to combine multiple marketing tools into one application. This allows them to improve customer experience.

Dreamdata is the B2B revenue attribution platform that empowers go-to-market teams to understand their impact and drive growth. By automating data collection and modeling, it provides a 360° view of the customer journey and enables data-driven decision-making. Key Features: - Automated Data Collection & Unified Model: Collects first-party data from your website and marketing/sales stack, building a complete picture of customer interactions. - Multi-Touch Attribution: Accurately attributes revenue to specific touchpoints, providing clear ROI on campaigns and channels. - Buying Signals & Lead Prioritization: Identifies high-intent accounts and prioritizes leads, maximizing sales efficiency. - Campaign Performance Analysis: Evaluates campaign effectiveness, enabling data-backed optimization decisions. - Custom Audiences & Data Activation: Creates targeted audiences based on customer journey insights for personalized campaigns across platforms. - Industry Benchmarking: Compares your performance against industry standards, highlighting areas for improvement and competitive advantage. - Intuitive Interface: User-friendly design ensures easy navigation and actionable insights.

ActiveDEMAND is a marketing automation platform that can be used by marketers, digital agencies and small- to medium-sized businesses. ActiveDEMAND provides a rich array of tools that enable users to take their marketing efforts up a notch with streamlined campaign management, campaign recipe and attribution reporting. ActiveDEMAND offers a range of tools including call tracking, email marketing and reporting, powerful integrations, as well as powerful integrations.

ReferenceEdge is the only Salesforce-native app that makes it easier to manage your customer reference program. ReferenceEdge is a Salesforce-native application that enables sales and marketing teams to track who is a reference, what use cases they are used for, and how often. ReferenceEdge allows users to search for references using keywords and filters; automate reference requests; analyze program metrics in real time; manage and share customer information; and much more. ReferenceEdge is a tool that helps you win more deals by improving your sales and marketing efficiency.

RollWorks can help you grow your revenue, whether you're just starting out or scaling up. Account-based programs deliver the right message to the right audience on the right channel at exactly the right time. No matter what your goal, you can turn your target accounts into new business opportunities or expansion. Your marketing plans will be built upon this foundation. Identify your ideal customer profile and target accounts. Find key contacts. Run effective cross-channel campaigns. With ads and automation, engage your ICP, target accounts and key buyers. You have full visibility into your impact. You can measure the effectiveness of your ABM at both an account and contact level. This ABM planning template deck is ready-to-go and boss-approved. It will help you get major props at your next meeting. It was created by us for you to make it yours.

Automate your Cold Emails and Follow-ups. Drip marketing makes it easy to automate your sales process. Replyify is affordable and easy to use for small and large companies. Modern sales platform that automates Account Based Marketing and opens up more opportunities. Drip email campaigns are the best way for Account Executives, Sales Development and Demand Generation, Recruiters to close more deals. Replyify automates all your pipeline activities so that you can sell in real-life with emails, phone calls, and social selling. Connect ANY email account (Gmail, Office365 & more). We integrate directly with Salesforce CRM. (Zapier too!!) Emails can be automatically customized with prospect information and sent directly from your inbox (psst - this increases deliverability). With an All-In-One Platform that you and your team will actually use, you can send more prospecting emails, book more meetings and close more deals.