Best AB Testing Software for Windows of 2024

Matomo, the most popular open-source web analytics platform is used on more than 1.4 million websites across 190 countries. It has been translated into more than 50 languages. Matomo values privacy protection, 100% data ownership and no data sampling. There are two hosting options available for it: cloud and on-premise. Cloud simplifies the installation process, while On-Premise allows you to install the PHP/MySQL software on your own server. This gives you maximum flexibility. This web analytics and conversion optimization tool is premium and offers a wide range of features, including heatmaps, sessions recordings and goals.

Mixpanel's mission is to increase innovation. Mixpanel is not only a company but also a service provider for businesses. Companies can use our engagement and analytics product to analyze how users interact, convert, retain, and engage with them in real-time on web, mobile, or smart devices. They can then use this data to improve their products and business. Mixpanel serves more than 26,000 companies in different industries worldwide, including Samsung, Twitter and BMW. Mixpanel is headquartered in San Francisco and has offices in New York City, Seattle, Austin. London, Paris, Barcelona, Paris, London, and Singapore.

Flagsmith is a fully supported open-source Feature Flag, Remote Configuration, and A/B testing tool. You can use our hosted API to deploy to your private cloud or on-premise. Flagsmith makes it easy for you to create and manage feature flags across web, mobile and server-side applications. Flagsmith allows you to toggle the feature on or off in different environments, users, or user segments by wrapping a section of code with a Flag. Feature flags - Release new features with confidence using phased rollouts. Remote configuration - You can toggle individual features on or off and make changes without having to deploy new code. Segments for A/B Testing and Multivariate Tests - Use segments to perform A/B or multivariate testing on new features. Segments can also be used to introduce beta programs in order to gain early user feedback. Organization Management - Help keep your deployment organized by creating projects and organizations, as well as assigning roles to team members. Integrations - Enhance Flagsmith with your favorite tools.

The emfluence Marketing Platform is so intuitive that you'll think it was designed just for you. We believe usability is just as important as functionality. We believe that usability is just as important as functionality. That's why the emfluence Marketing Platform features are focused on what's really important: helping digital marketers like you achieve your goals every day. The emfluence marketing platform can be used to launch your own digital campaigns, manage a brand across a network franchises, or create campaigns for your book of businesses. * Marketing Automation * Drag & Drop Email Marketing * Marketing Calendar * Social Media Management * Surveys * Landing Pages * Form Builders * Automated reporting * Website Tracking * Light boxes and modals * Variable Content & Personalization Integrations to Microsoft Dynamics and Salesforce are available through the emfluence marketing platform. Zapier integrations can also be made.

Userfeel is a user testing tool that allows you to see videos of real users talking about your website or app. Any language site can be tested. Our panel includes more than 130,000 testers who speak 40 languages. Testers can provide comments in your language to help you test a website in another language. You can test on desktop, tablet, and mobile. We can test both our app as well as an external camera to ensure that we are able to test apps or websites on Android, iPhone, and iPad. Your results will be available in 24 hours. Our vast network of testers around the globe will help you get your results. See how real users interact with your website or app early on in your design/decision-making process and anytime you need to get the user's point of view.

Marketing teams need to be able to efficiently acquire, analyze, and maximize data use. The Marketers Operating System™ (m/OS), which covers all the tools that marketers need to connect with customers in the ever-changing adtech sector, includes identity resolution, audience segmentation, activation, and audience segmentation. Kochava's m/OS allows you to measure and understand omnichannel marketing across all channels, including mobile, OTT/CTV, and OOH. Kochava hosts the Kochava Collective, the largest independent mobile data marketplace. Kochava Subscriptions is the most comprehensive subscription management solution. We are proud of our history of customer-driven innovation and are eager to invent and create powerful tools for our customers' success. Kochava is trusted by leading brands to harness their data and grow.

FROGED is a product success platform that helps companies improve their onboarding, provide proactive customer support and increase retention. It was designed by SaaS for SaaS to nurture customers throughout their entire lifecycle resulting in reduced churn and higher engagement. Using customer behavior segmentation, you can personalize the customer experience with product flows, knowledge base, email campaigns, in-app messages, a custom widget, live chat and more. You can also create A/B testing, NPS surveys and retargeting campaigns. Put your CS team and agents in the drive seat with the ability to manage customer conversations, contact behavior and attributes in one place. Our tech stack is adaptable with over 2K+ integrations including WhatsApp, Jira, Google, Zapier, Segment, Twilio, Facebook Messenger to name a few. Explore FROGED's limitless possibilities with a 7-Day FREE TRIAL today.

SplitMetrics Optimize is an advanced A/B testing platform providing tools for fast and cost-effective app growth at any stage of the app’s lifecycle. SplitMetrics platform helps mobile-first brands cut risks, eliminate guesswork and reduce expenses associated with launching and growing mobile apps and games on the App Store and Google Play. The platform provides an opportunity to test app and game ideas that are still in the concept phase, get feedback from real users and make data-driven decisions on investing in the concepts that got the greatest resonance on the market. Game developers can test game concepts, meta, core mechanics, gameplay, or plot and validate any app elements, visuals, and messages before going live. The test can be run with the minimal asset of creatives and save up to 6 months of game development. The measurable results with qualitative and quantitative metrics from real users help to make a no-guess data-driven decision on game development. With SplitMetrics Optimize mobile app publishers can test new app design, features, pricing, or go-to-market messages in live apps without the risk of churning users.

Userlytics is a state-of-the-art user testing platform that allows users to quickly run user experience test on any digital asset (sites or apps, prototypes, competitor assets or more) from any device. Userlytics is the only platform that records the screen, audio, and webcam of participants. It also allows unlimited annotations, highlight reels and users/admins to be added. Userlytics also offers card sorting and tree testing, full audio transcriptions and branching logic. It also has dedicated account managers, quality assurance teams, and dedicated account managers to ensure that every result is excellent. You can give Userlytics an opportunity. Create a test with a participant for free in just minutes using code ONEFREE. You will get the results within hours.

Jahia is an Agile Digital Experience Platform that delivers smart content powered with customer data. Jahia is a cloud-based platform that helps organizations use their customer data and content to engage with customers. Jahia can be integrated into existing technology stacks, and can be customized to meet the specific business needs and challenges of each organization. The Jahia Platform is an enterprise-grade platform that includes a CMS and CDP. It allows you to plug in to best-of-breed products while also bringing together different user communities (developers/marketers, end users). It provides enterprise-level security and scalability, Out of the Box capabilities, modern APIs, and the flexibility to connect to your best of breed products.

Innervate, the Dynamic Customer Experience Company, delivers a plug-and-play solution that allows organizations to orchestrate unlimited CX use cases seamlessly across any channel, using their existing systems and teams. With Innervate’s Dynamic Customer Experience Orchestration, it’s simple to get started, simple to scale and simple to succeed.

IWith your marketing ideas and our machine learning, you can optimize your web site for every single visitor. Simultaneously test all of your most creative marketing ideas to constantly showcase the messaging, content, and experiences that performs best. This is way beyond A/B testing and old-school, rules-based personalization. This is the new standard for high-converting landing pages across your website. This is Continuous Conversion™—and it changes… everything.

Acquigo, an Algorithmic Cloud for Marketing, enables customers to run marketing campaigns. It's a tool that provides end-to-end campaign management capabilities, from planning campaigns to executing them and tracking their responses, via email, SMS, push notification, and other channels. About Acquigo ACQUIGO's built in algorithms automate all aspects of campaign management, from defining the target audience, planning, scheduling, execution and tracking, to defining, designing, planning, scheduling, and optimizing. It comes preloaded with marketing campaigns, micro segments and relationship dashboards. Acquigo is a product of Xerago. This integrated marketing services entity has been working with marketing automation platforms since about 15 years. In 2005, Xerago introduced marketing automation in India.