Best Free AB Testing Software of 2024

Founded in 2011 as one of the first mobile measurement partners, Kochava now supports campaign measurement across any device, any channel, and any audience. Tap into multi-touch attribution, next-generation MMM, and always-on incremental measurement disciplines to achieve data-driven, privacy-durable growth strategies. Understand which omnichannel tactics boost customer acquisition and retention. Key features include: omnichannel app attribution and analytics, cost and ROI measurement, deep linking, marketing data management and ETL support, ad fraud detection and prevention, and strategic services. The Kochava library of software development kits (SDKs) provide out-of-the-box measurement support across mobile, connected TV, web, and other connected devices. Built-in integrations enable clients to activate and measure campaigns with Google Ads, Meta, Apple Search Ads, X, Snap, Roku, LG Ads, Amazon Ads, NBCUniversal, TikTok for Business, Yahoo, and thousands of other ad networks, CTV platforms, and super publishers. Embrace privacy-first measurement with support for Apple’s SKAdNetwork on iOS, Google’s Privacy Sandbox on Android, and a modern marketing mix modeling (MMM) platform that future-proofs your measurement.

Matomo, the most popular open-source web analytics platform is used on more than 1.4 million websites across 190 countries. It has been translated into more than 50 languages. Matomo values privacy protection, 100% data ownership and no data sampling. There are two hosting options available for it: cloud and on-premise. Cloud simplifies the installation process, while On-Premise allows you to install the PHP/MySQL software on your own server. This gives you maximum flexibility. This web analytics and conversion optimization tool is premium and offers a wide range of features, including heatmaps, sessions recordings and goals.

Mixpanel's mission is to increase innovation. Mixpanel is not only a company but also a service provider for businesses. Companies can use our engagement and analytics product to analyze how users interact, convert, retain, and engage with them in real-time on web, mobile, or smart devices. They can then use this data to improve their products and business. Mixpanel serves more than 26,000 companies in different industries worldwide, including Samsung, Twitter and BMW. Mixpanel is headquartered in San Francisco and has offices in New York City, Seattle, Austin. London, Paris, Barcelona, Paris, London, and Singapore.

Flagsmith is a fully supported open-source Feature Flag, Remote Configuration, and A/B testing tool. You can use our hosted API to deploy to your private cloud or on-premise. Flagsmith makes it easy for you to create and manage feature flags across web, mobile and server-side applications. Flagsmith allows you to toggle the feature on or off in different environments, users, or user segments by wrapping a section of code with a Flag. Feature flags - Release new features with confidence using phased rollouts. Remote configuration - You can toggle individual features on or off and make changes without having to deploy new code. Segments for A/B Testing and Multivariate Tests - Use segments to perform A/B or multivariate testing on new features. Segments can also be used to introduce beta programs in order to gain early user feedback. Organization Management - Help keep your deployment organized by creating projects and organizations, as well as assigning roles to team members. Integrations - Enhance Flagsmith with your favorite tools.

Optimizely is the global leader in Progressive Delivery and Experimentation. It empowers leading companies to test and deliver new features and experiences to their customers. It takes data-driven decisions, continuous experimentation, and constant innovation to create digital experiences that transform companies. Optimizely One will help you unlock your digital potential. It is essential to create human-centered digital experiences. Find out how to eliminate guesswork and make every interaction actionable. Commerce in the digital age goes beyond products, catalogs, and transactions. Selling online is about telling stories, evoking emotions and building trust. You don't owe anyone their business. Instead, you must earn it with each interaction.

Engage your website visitors like nothing before Free website testing and personalized experiences. Optimize integrates with Google Analytics so you can quickly see how your website could be improved. You can easily run tests on the content of your website to find out what works best for visitors. This includes A/B, multivariate and redirect tests. One size does not fit all. You can customize your website to fit the needs of each audience. You can get better results with your screen in just minutes. You can create landing pages for your Google Ads to convert more customers. Our visual editor makes it easy to set up your first website test. This feature and many others can help you optimize your customer journey. Optimize natively integrates with other Google solutions, saving time and increasing efficiency across your team.

Selzy is a simple email marketing tool for startups. Lightning-fast 24/7 expert support, even on the Free plan. From list growth to segmentation, automation, A/B testing, and analytics, Selzy covers it all. - Launch email campaigns in less than 15 minutes with Selzy’s intuitive drag-and-drop editor. - Grow your audience with ease with embedded sign-up forms or pop-ups. - Automate your campaigns in a few clicks. - Make use of direct integrations with WooCommerce, Shopify, Salesforce, Hubspot, Wordpress, Facebook Lead Ads, and so much more. - Get access to the knowledge base 150+ tutorials.

Smartlook is a mobile analytics solution that helps websites and apps to understand the whys behind users' actions. It has helped over 300,000 companies of all sizes and industries. You can eliminate the guesswork and find real, actionable reasons. Smartlook offers a unique way to understand user behavior at the micro-level. Smartlook's always-on visitor recordings allow you to see every visitor on your website or app. Automatic event tracking allows you to track how and when your visitors do certain things. To see conversion rates and uncover why people are churning, you can create conversion funnels. Heatmaps for websites provide mass data about where people click, scroll and hover on your pages. Smartlook was ranked among the Top 100 Software Products in 2019 G2 Crowd Awards. It serves customers such as O2, Miele and Hyundai. It can also record Unity-engine games.

Conversion Optimization and Personalization Platform. To increase conversions, you can measure key website metrics and understand your visitors' online behavior. PageSense offers a wide range of tools to help you understand your website's performance, understand why visitors behave in a certain way, and what it takes to convert visitors into customers. You can test, learn, optimize, then repeat. Are you still stuck in the top-vs-bottom fold debate? You can A/B test to find the best solution for your business. You can experiment with different page layouts, elements, images, text, colors, and many other options. Integration with Zoho and other third-party applications is as easy as clicking a button. Get a single view of all your website data to make better marketing decisions. Start making data-driven business decisions.

Effective tools for intellectual experimentation and maximising your website conversion. Maxymizely employs cutting-edge technologies that allow you to analyze large amounts of data and determine the most effective variation of your website design. Our technology's core is a combination matrix factorization methods that have shown remarkable results in multivariate testing and ad-click prediction classes tasks. This technology is a significant improvement over traditional split testing because it takes into account information about visitors. We analyze interactions between profile attributes, displayed content, and content elements on the site. We then find the most effective content for each visitor to your site. Our technology will give you better results in a shorter time than traditional multivariate and a/b testing.

FROGED is a product success platform that helps companies improve their onboarding, provide proactive customer support and increase retention. It was designed by SaaS for SaaS to nurture customers throughout their entire lifecycle resulting in reduced churn and higher engagement. Using customer behavior segmentation, you can personalize the customer experience with product flows, knowledge base, email campaigns, in-app messages, a custom widget, live chat and more. You can also create A/B testing, NPS surveys and retargeting campaigns. Put your CS team and agents in the drive seat with the ability to manage customer conversations, contact behavior and attributes in one place. Our tech stack is adaptable with over 2K+ integrations including WhatsApp, Jira, Google, Zapier, Segment, Twilio, Facebook Messenger to name a few. Explore FROGED's limitless possibilities with a 7-Day FREE TRIAL today.

Upflowy is a drag-and-drop tool collecting leads and increases your conversions. You can use it to build and optimize your forms, quizzes, surveys, onboarding flows, and more. Up to 200 responses are free! Our no-code engines make it easy to build and AB test your lead and signup flow faster than ever. Instantly create best-in-class signup flow templates that can be installed and integrated into any website. Optimise your flow with A/B testing and ongoing experiments. This tool is designed to help you scale efficiently and convert customers. No code signup builder that offers world-class templates. Get actionable insights and funnel analytics in seconds. Easy-to-setup A/B Testing and personalisation capabilities.

Mouseflow is a platform for behavior analytics. It's used by Product, Marketing, UX Design, Analytics teams to ensure high conversion rates and a great website experience. Mouseflow allows you to see your users' eyes through session recordings. You can also understand what is most important to them with heatmaps. Mouseflow is an innovative platform on the market that uses automatic friction detection to let you know which recordings you want to watch and avoid sampling across plans. Heatmaps can be created for all pages. You can filter them using multiple parameters.

Evolv AI is an automated design thinking platform that understands your experimentation goals, guides you in making effective experimentation decisions, and continuously learns from the outcomes of those decisions.

Picreel is a solution for optimizing conversion rates. It allows users to track visitors' scroll and mouse movements and offers them better offers when they navigate off. Picreel allows users to create or use design templates. Picreel allows users to collect leads and send it to their CRM or marketing automation tool immediately.

Improve your website. Instantly. Snapshots, Heatmaps, and Recordings allow you to understand the customer journey. You can use our visual reports and individual session recordings for a deeper understanding of your website visitors, including where they are coming from, how they navigate, and where they get stuck. This will help you make design changes with confidence. Data-backed decisions will have a positive impact on your bottom line. Crazy Egg A/B testing will let you know that you have chosen the right content placement, color, image or copy to convert more customers. You can create or modify content without the assistance of a developer. You can change the style of elements such as fonts and colors, or hide them using our editing tools. Once you are satisfied with your changes, you can publish them directly to your website. We are here to help you improve your website's functionality, fix any problems, and test new ideas.

Personalized onsite campaigns and exit-intent popups can convert anonymous visitors into paying customers. Smart recommendations can reduce cart abandonment. Multiple exit-intent popups. Welcome Popups with 18 targeting guidelines. Cart abandonment solutions. Seasonal campaigns on-site, without coding. CTAs with Facebook and Linkedin buttons. Multiple campaign templates. Personal recommendations with an average 18% conversion Register now for a free account

Split's Feature Data Platform™ allows you to move quickly without breaking anything. Set up feature flags, and deploy them safely to production. You can control who sees what features and when. Connect each flag to contextual data so you can know if the features you are deploying are improving or making things worse. You can then act without hesitation. You can easily conduct feature experiments such as A/B testing without slowing down. Split is a feature-management platform that goes the extra mile with experts to support, online courses that help you learn while you go, and an developer-oriented culture which puts our customers in the center. Split can help you to improve your productivity, reduce your MTTR or ignite your development team without burning it out. Switch to a free account, schedule a demonstration to learn more or contact us with any questions.

Your website is visited daily by hundreds of people, but only a handful take action on what you offer. Social proof is essential to ensure that technology does not change. Wiser Notify is a quick and simple way to build trust in your products and services. Wiser Notify is a digital marketing company that aims to transform consumer psychology into effective marketing solutions. Wiser Notify offers social proof and FOMO marketing solutions to help you attract potential customers. You can build trust and popularity by displaying recent actions such as sign-ups, sales, and subscriptions on the site.

Our AI model can increase your website's sales by up to +35%, automatically. Our new AI model is five times more efficient than A/B tests. It creates and tests your website's text, then continuously improves it. Seatext AI's newest model creates multiple text variants. MVT tests these to find the best-selling text and continuously improves your website text without you lifting a single finger. Our AI will handle everything, even if you are new to AI or A/B testing. It will ensure that your site's conversion rate grows each month, without any effort on your part. Seatext localizes your site into 107 languages using AI to identify the best, error-free translations. In just one minute, you can sell in more than 200 countries. Enjoy automatic, A/B-tested translations that maximize sales. This AI model is very effective if you use one landing page for multiple keywords.

UseItBetter is an analytics and optimization platform that helps you to lead more customers and track their behavior. UseItBetter offers autotracking, which allows users to track every visitor who visits their websites. UseItBetter is innovative and smart. It allows users to learn how analytics can be improved instead of tracking funnels. UseItBetter is the ideal platform for web developers, analysts, and marketers.

We are to landing pages what Google can be to search. We offer powerful integration tools that you can easily set up in minutes. We monitor your pages 24 hours a day to make sure everything runs smoothly. Pagewiz makes it easy to maintain the most important part your funnel. Pagewiz's intuitive drag and drop interface makes it easy to create beautiful landing pages that convert well, no matter if you are a professional marketer or a non-technical business owner. Pagewiz's powerful tool for creating forms allows you to create unlimited forms with any type of field, from textboxes to radio buttons and dropdown menus. You don't just have access to all available fields, you can also design them with unprecedented pixel-perfect freedom.

AB Tasty, a global leader of AI-powered experience optimization, empowers brands to create better experiences for their customers on their websites and mobile apps by leveraging personalization, experimentation and recommendations. AB Tasty integrates web-based and API-based services into a single platform that allows companies to create seamless experiences for their customers. AB Tasty’s platform helps brands align their digital, ecommerce, and product teams around revenue goals. This is done by optimizing and enhancing digital experiences. Founded in 2013, AB Tasty's client list includes world-leading companies such as Kering and McDonald's. It also includes L'Oreal, Disneyland Paris and LVMH. AB Tasty operates 12 offices in North America, Europe and Asia Pacific.

Trustmary allows you to measure NPS, collect feedback, convert feedback into authentic testimonials (including video), and show social proof on your website. You can also measure how they affect your conversions. Fully automated. The main value lies in the continuous flow of authentic, effective customer-generated content. It is easy to show them on your website. This results in higher conversion rates. Customer feedback can help you convert more sales. Trustmary is a unique survey tool that allows you to get insight from your customers and refine the feedback to create social proof. Many companies have many happy customers but they are not able to communicate that in a credible manner. Trustmary helps companies discover hidden social proof in their customers and website users. Trustmary gives you the ability to access user-generated content to increase traffic to your website.

Kaption is the most trusted AI-first feedback and analytics tool for digital marketers. Get the insights you need for optimizing your digital experience and moving your business forward. You can eliminate guesswork, understand why it happens, then iterate much faster. The best way to convince is to see things through the eyes of your customers. How do they use your website? Kaption allows you to visualize your user's journey, and any bumps along it. Good information is the key to excellence. You can be either lucky or wrong without data. You should focus your efforts on conversion and monitoring tools. Heatmap analytics for free to see how each element affects user behavior and user engagement on your site. Smart metadata allows you to see where users are stuck and helps you increase conversion rates.