Best AB Testing Software for Shopify

Find and compare the best AB Testing software for Shopify in 2026

Use the comparison tool below to compare the top AB Testing software for Shopify on the market. You can filter results by user reviews, pricing, features, platform, region, support options, integrations, and more.

  • 1
    Selzy Reviews
    Top Pick
    Selzy is a simple email marketing tool for startups. Lightning-fast 24/7 expert support, even on the Free plan. From list growth to segmentation, automation, A/B testing, and analytics, Selzy covers it all. - Launch email campaigns in less than 15 minutes with Selzy’s intuitive drag-and-drop editor. - Grow your audience with ease with embedded sign-up forms or pop-ups. - Automate your campaigns in a few clicks. - Make use of direct integrations with WooCommerce, Shopify, Salesforce, Hubspot, Wordpress, Facebook Lead Ads, and so much more. - Get access to the knowledge base 150+ tutorials.
  • 2
    User.com Reviews
    Top Pick

    User.com

    User.com

    $249.00/month
    10 Ratings
    User.com is a full-stack software for marketing automation. It allows you to communicate with customers and manage your relationships. User.com is one platform that offers many features. It provides you with robust tools for sales, marketing, and support. You can use the different features to communicate with your customers consistently across a variety channels such as email marketing, mobile push, SMS messaging and call centers. This will make every visitor happy. You can see every piece of data and measure it all with all activities organized in one place. This can be customized to show only the essential metrics you choose to make it easy to take action. Are you ready to try it? Register now for a free trial at User.com -
  • 3
    Smartlook Reviews
    Top Pick

    Smartlook

    Smartlook

    $39 per month
    8 Ratings
    Smartlook is a mobile analytics solution that helps websites and apps to understand the whys behind users' actions. It has helped over 300,000 companies of all sizes and industries. You can eliminate the guesswork and find real, actionable reasons. Smartlook offers a unique way to understand user behavior at the micro-level. Smartlook's always-on visitor recordings allow you to see every visitor on your website or app. Automatic event tracking allows you to track how and when your visitors do certain things. To see conversion rates and uncover why people are churning, you can create conversion funnels. Heatmaps for websites provide mass data about where people click, scroll and hover on your pages. Smartlook was ranked among the Top 100 Software Products in 2019 G2 Crowd Awards. It serves customers such as O2, Miele and Hyundai. It can also record Unity-engine games.
  • 4
    WebEngage Reviews
    WebEngage, the best-in class marketing automation software suite, helps businesses-to-consumer companies (B2C) increase user retention and drive higher revenues. WebEngage is cloud-based and easy-to-use. It allows businesses to manage cross-channel communication with customers. They can send messages via SMS, Emails, SMS, mobile Push Notification, web push Notification, on-site alerts or in-app messaging. This solution allows cross-device tracking, live segmentation and deep data personalization. WebEngage's Journey Designer allows businesses to create complex lifecycle campaigns efficiently.
  • 5
    Unbounce Reviews

    Unbounce

    Unbounce

    $72 per month
    2 Ratings
    Unbounce landing pages can increase conversions. Without the need for developers or technical bottlenecks, you can create, launch, optimize, and optimize landing pages for any campaign. Showing targeted popups or sticky bars to users will increase leads and revenue. Tech bottlenecks can be avoided completely. Any member of your team can create, launch, optimize, and optimize Unbounce landing page, popups and sticky bars. You can easily recreate any mockup, brand concept or logo. You can start from scratch or choose from our collection of fully customizable templates. The Unbounce drag-and-drop builder makes it easy to quickly create landing pages and sticky bars. You can publish landing pages to WordPress and integrate with Google Analytics. Leads will automatically be passed to any email marketing tool. Plans starting at $90/mo with annual billing when you sign up through the link above and get 20% off paid plans! All plans include a 14-day free trial.
  • 6
    CPV Lab Pro Reviews

    CPV Lab Pro

    CPV Lab Pro

    $47 per month
    2 Ratings
    Track, Test and Optimize all your marketing with One tool: CPV Lab. CPV Lab serves as an ad tracking software, benefiting affiliate marketers and media buyers in monitoring their marketing performance across multiple channels. Enjoy seamless integration with popular advertising platforms such as Google Ads, Facebook Ads, TikTok Ads, Microsoft Ads, CJ, Clickbank, facilitated through API connections. Benefit from seamless server-to-server (S2S) integrations with over 200 affiliate networks and traffic sources, including Taboola, PropellerAds, MaxWeb, Mgid, and many more. Harness the capabilities of CPV Lab's affiliate link tracker to simplify your marketing operations: Consolidate all campaign data into a single dashboard for easy access. Conduct split testing on your offers and landing pages. Employ multivariate testing of your landing pages using MV Lab. Access cost and conversion information conveniently in one location. Utilize cookieless tracking through direct tracking methods. Leverage the power of data analytics to optimize your campaigns and maximize return on investment (ROI). Detect and filter out fraudulent activities with dedicated Bot and Proxy filtering . Choose between self-hosted or cloud-based tracker
  • 7
    WiserNotify Reviews

    WiserNotify

    WiserNotify

    $10 per month
    1 Rating
    Your website attracts numerous visitors every day, yet only a small fraction engages with your offerings. Regardless of advancements in technology, the need for social proof remains essential for building confidence. Wiser Notify provides a simple and efficient way to instill trust in what you present to your audience. Aiming to enhance sales through effective marketing strategies for thriving e-commerce ventures, Wiser Notify leverages the principles of consumer psychology to offer digital solutions. With its focus on social proof and FOMO (fear of missing out) marketing tactics, Wiser Notify helps draw in potential customers while enhancing your credibility. By displaying recent activities such as sales, sign-ups, and subscriptions, you can foster trust and increase your site's popularity, ultimately leading to greater success in your business endeavors. These strategies not only boost sales but also create a more engaging user experience.
  • 8
    Mouseflow Reviews

    Mouseflow

    Mouseflow

    $31 per month when paid yearly
    Mouseflow is a platform for behavior analytics. It's used by Product, Marketing, UX Design, Analytics teams to ensure high conversion rates and a great website experience. Mouseflow allows you to see your users' eyes through session recordings. You can also understand what is most important to them with heatmaps. Mouseflow is an innovative platform on the market that uses automatic friction detection to let you know which recordings you want to watch and avoid sampling across plans. Heatmaps can be created for all pages. You can filter them using multiple parameters.
  • 9
    Convert Experiences Reviews

    Convert Experiences

    Convert.com

    $399.00 per month
    Convert Experiences is the A/B testing platform that delivers enterprise-grade experimentation without the enterprise baggage. For over 15 years, Convert has helped growth marketers, e-commerce teams, and agencies run reliable, flicker-free experiments that scale with their business. From classic A/B and multivariate testing to split URL and personalization campaigns, Convert makes experimentation fast, accurate, and frustration-free. With 90+ integrations (Shopify, GA4, WordPress, WooCommerce, Segment, and more), Convert adapts to modern stacks and supports both marketers and developers. Our Visual Editor lets teams launch experiments without waiting on developers, while advanced targeting and revenue tracking ensure clean, trustworthy insights. Privacy is at our core: Convert is GDPR compliant, HIPAA/CCPA-ready, and never resells data. Pricing is transparent, predictable, and fair — no hidden fees or nasty surprises. And when you need help, you’ll find it fast: real human support via live chat, email, and dedicated agency-friendly support. Our SmartInsert technology eliminates flickering across both frontend and backend experiments, while 40+ stackable targeting filters and robust APIs enable sophisticated test deployment. Convert’s comprehensive toolkit includes real-time QA through Live Logs & QA Wizard, built-in hypothesis prioritization frameworks, and automated collision prevention—all backed by expert support to help you launch tests in under 30 minutes.
  • 10
    Convertize Reviews

    Convertize

    Convertize

    $49/month
    Convertize is an A/B testing and conversion optimization tool that helps you increase your conversion rate. Edit your content, run A/B testing to find the best version, and add powerful new features. Convertize SmartEditor™, allows you to create multiple versions of your webpages and A/B test your text, images, buttons, without having to touch a single line of code. You can also set your own goals by tracking buttons and URLs, so you can keep track what is most important to your business. A/B testing tools like the Autopilot™, and Hybrid Statistics Engine™, provide reliable results quickly. This means that you can spend more time on your content. SmartPlugins™, which add geolocation, persuasive notification and dynamic text to your site, are called SmartPlugins. Convertize integrates seamlessly with your existing tools, so you can A/B-test Wordpress content, increase Shopify conversion rates, and optimize Wix websites in just a few clicks.
  • 11
    Picreel Reviews

    Picreel

    ProProfs

    $9.99/month
    Picreel is a solution for optimizing conversion rates. It allows users to track visitors' scroll and mouse movements and offers them better offers when they navigate off. Picreel allows users to create or use design templates. Picreel allows users to collect leads and send it to their CRM or marketing automation tool immediately.
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    Crazy Egg Reviews

    Crazy Egg

    Crazy Egg

    $24 per month
    Enhance your website effortlessly with powerful tools designed to elevate user experience. Gain deep insights into the customer journey through features like Snapshots, Heatmaps, and Recordings. Our intuitive visual reports and detailed session recordings provide a clear understanding of your visitors' paths—revealing their origins, navigation choices, and points of confusion—empowering you to implement design modifications confidently. Make informed, data-driven decisions that will positively influence your revenue over time. With Crazy Egg's A/B Testing, you can be sure that the adjustments you make to content placement, colors, images, or text are indeed the right choices to convert more visitors into loyal customers. Plus, you can easily create or modify content without needing a developer’s assistance! Our user-friendly editing tools enable you to adjust styles such as colors and fonts or even hide certain elements altogether. When you’re satisfied with the changes, you can seamlessly publish them to your website. We are dedicated to assisting you in optimizing what’s working, addressing what’s not, and experimenting with fresh ideas to drive your success. By consistently refining your online presence, you'll ensure a better experience for your visitors.
  • 13
    Omniconvert Reviews

    Omniconvert

    Omniconvert

    $299 per month
    Data-driven decisions can optimize your customer journey. If they are focused on what is important, serious eCommerce players can become customer-centric. Omniconvert is a growth tool for serious eCommerce businesses looking to be customer-centric. Talent is what lies behind data. This has been our experience for many years. Omniconvert has helped global eCommerce businesses become customer-centric by using advanced segmentation algorithms and AB testing, web personalization and web surveys. We have delved into data, identified barriers, Xray tech-wise, gained insights, hypothesized and monitored conversions.
  • 14
    Socital Reviews

    Socital

    Market Analytics Technology Ltd

    $26.00 per month
    Personalized onsite campaigns and exit-intent popups can convert anonymous visitors into paying customers. Smart recommendations can reduce cart abandonment. Multiple exit-intent popups. Welcome Popups with 18 targeting guidelines. Cart abandonment solutions. Seasonal campaigns on-site, without coding. CTAs with Facebook and Linkedin buttons. Multiple campaign templates. Personal recommendations with an average 18% conversion Register now for a free account
  • 15
    Vue.ai Reviews

    Vue.ai

    Mad Street Den

    Vue.ai, an end-to-end eCommerce platform, is trusted by more than 100+ retailers around the world, including Diesel, Nordstrom and Tata Cliq. Vue.ai is redefining retail with Artificial Intelligence. Vue.ai's products address the biggest problems in retail, using Visual AI and ML algorithms. Our AI platform is used to: Automated catalog management Automated image moderation for marketplaces Automated on-model imagery AI-enabled styling & outfitting AI-enabled dynamic 1:1 personalization Personalized shopper journeys
  • 16
    Kaption Reviews

    Kaption

    Kaption.co

    $25 per month
    Kaption stands out as the premier analytics and feedback platform driven by artificial intelligence, specifically designed for digital marketers. Gain the critical insights necessary to enhance your digital presence and propel your business forward. By removing uncertainty, you can understand the reasons behind user behavior and iterate your strategies at a much quicker pace. One of the most effective ways to influence your audience is to perceive your offerings from their perspective. Have you considered how users navigate your website? With Kaption, you can map out the user journey and identify any obstacles encountered along the way. The path to excellence is paved with accurate information; without data, you are merely relying on luck or making mistakes. Direct your energies towards effective conversion and monitoring strategies. Take advantage of complimentary heatmap analytics to analyze user interaction with every component of your site and its impact on their actions. Identify where users face challenges, boost your conversion rates, and resolve product issues more swiftly with intelligent metadata insights. By doing so, you can ensure that your marketing efforts are both informed and effective.
  • 17
    Shoplift Reviews

    Shoplift

    Shoplift

    $99/month
    Shoplift is a specialized CRO platform designed to help Shopify merchants run A/B tests and optimize their online stores with ease. It eliminates the complexity of traditional testing tools by allowing users to create and launch experiments directly within the Shopify environment. Merchants can duplicate and modify themes, templates, and elements without needing extensive coding knowledge. The platform offers powerful analytics with hundreds of parameters, enabling precise tracking of customer behavior and purchase patterns. Shoplift uses machine learning to predict test outcomes and determine statistical significance faster. Its Lift Assist™ feature analyzes shopper sessions to recommend and automatically generate high-converting elements. The platform also supports dynamic personalization, tailoring experiences based on user behavior, geography, and device. With seamless integration into Shopify, it avoids common issues like page flicker or performance slowdowns. Users can quickly implement winning variations with a single click, streamlining the optimization process. Overall, Shoplift empowers eCommerce teams to make data-driven decisions and accelerate revenue growth.
  • 18
    SEATEXT AI Reviews

    SEATEXT AI

    SEATEXT AI

    $25 per month
    SEATEXT AI is a powerful solution designed to enhance website content, boosting both user engagement and conversion rates. This innovative tool employs sophisticated AI algorithms and A/B testing mechanisms to autonomously refine content for better sales outcomes. By improving product descriptions for e-commerce platforms, retailers can witness a remarkable sales surge of as much as 40%. Additionally, SEATEXT AI simplifies the globalization of your website by providing seamless translations into 107 languages, allowing users to easily localize their content based on AI-driven insights for accuracy and effectiveness, all achievable in a swift one-minute setup. Moreover, the platform's optimization features cater specifically to mobile users, crafting concise and engaging text variations that resonate with their browsing habits, ultimately leading to enhanced reach and higher conversion rates. Users can also take advantage of the capability to translate and revise their media content up to 100 times, leveraging automated A/B testing to ensure that articles are fine-tuned for maximum conversion effectiveness. Through these comprehensive features, SEATEXT AI empowers businesses to significantly elevate their online performance.
  • 19
    Intelligems Reviews

    Intelligems

    Intelligems

    $74 per month
    Intelligems offers data-driven solutions designed to help Shopify merchants enhance their profits by optimizing their content, pricing, discounts, and shipping costs. Our straightforward mission is to assist ecommerce entrepreneurs in boosting their businesses and increasing their revenue by utilizing data for more effective pricing and profitability management. We strive to equip independent ecommerce stores with the same advanced revenue optimization tools that drive the success of major companies like Amazon and Uber. Intelligems can conduct AB tests for various elements, including website imagery, copy, landing pages, Shopify themes, user experience, and more, all while remaining budget-friendly. In light of the recent discontinuation of Google Optimize, it's the perfect opportunity to explore alternatives. With the Intelligems visual content editor, you can easily test modifications to any text, images, HTML, or CSS on your Shopify site. Additionally, you can seamlessly redirect between different versions of a page to determine which one resonates the most with your audience, ultimately leading to improved engagement and sales. This approach ensures that you are always making informed decisions based on real customer feedback.
  • 20
    Varify.io Reviews

    Varify.io

    Varify.io

    $189 per month
    Varify.io is a cloud-based platform designed for A/B testing and optimizing landing pages, allowing businesses to craft, evaluate, and enhance their website experiences to increase conversion rates, all without requiring any coding expertise. Users can create an unlimited number of A/B tests and dynamic landing pages sourced from their existing websites, utilizing either a visual editor or by implementing custom JavaScript or CSS; it also integrates effortlessly with well-known analytics tools such as Google Analytics 4 and Google Tag Manager, ensuring that experiment results are analyzed within the user’s established analytics framework, avoiding any conflicting data. The platform supports various features like audience targeting, parameter targeting, split URL testing, and campaign enhancements such as exit intent overlays and notifications to better engage visitors. Furthermore, it maintains GDPR compliance, is compatible with single-page applications, and strives to deliver transparent and unlimited testing capabilities without imposing traffic restrictions. Users appreciate its intuitive interface, straightforward reporting, and rapid setup process, making it a favored choice among businesses seeking effective optimization solutions. Additionally, Varify.io’s commitment to user satisfaction is evident in the continuous updates and improvements based on customer feedback.
  • 21
    Elevate Reviews

    Elevate

    Elevate AB Testing

    $49 per month
    Elevate is a specialized AB testing and personalization platform tailored for Shopify stores, aimed at assisting ecommerce teams in making informed decisions by conducting controlled experiments on essential aspects of their online storefront. Users can explore a variety of variables for testing, such as pricing strategies, page designs, product visuals, shipping costs, checkout features, themes, and custom code, enabling them to discover which variations yield the highest conversion rates and overall revenue. The platform operates by dividing website traffic among different variations, monitoring user interactions in real-time, and employing a statistical engine to identify the most effective option, thereby removing uncertainty from the optimization process. Elevate provides a no-code visual editor that allows users to easily adjust elements like headlines, buttons, and images on their site. Additionally, it offers advanced audience targeting capabilities based on factors such as location, device type, or user behavior, along with real-time analytics dashboards for monitoring key performance indicators. By leveraging these features, ecommerce teams can continuously refine their strategies and enhance their customer engagement. This comprehensive toolkit empowers businesses to make substantial improvements in their online performance and drive growth.
  • 22
    ABConvert Reviews

    ABConvert

    ABConvert

    $74 per month
    ABConvert serves as a comprehensive AB testing solution tailored for Shopify stores, aiming to assist e-commerce businesses in enhancing vital aspects of their online presence through data-informed experimentation. The platform enables real-time split testing by presenting various iterations of a store to different visitors at the same URL, which allows for an accurate evaluation of performance between different versions. It facilitates experimentation on several important elements, such as product pricing, shipping conditions, product page details, checkout processes, URL redirects, and overall site design, empowering merchants to effectively manage their optimization strategies for improved conversions and revenue. With its no-code, intuitive interface that seamlessly integrates with Shopify, ABConvert allows teams to create, initiate, and oversee experiments without needing technical expertise, all while preserving the site's performance and structural integrity. This functionality not only streamlines the testing process but also encourages ongoing improvements in customer engagement and sales outcomes for online retailers.
  • 23
    VWO Testing Reviews

    VWO Testing

    Wingify

    $199 per month
    Always Be Testing. Always Be Converting. You can easily create and run tests to increase sales, reduce cart abandonment, or build digital experiences that convert without IT involvement. You can create your experiences exactly how you want them without ever writing a line of code. VWO Editor has been trusted by thousands of CRO Experts and growth leaders for more than a decade to create and test experiences with millions of users. You can easily change the headline, CTA and images of any page. Modify pages already in use or create multiple versions of the same page. You can also make styling changes like changing the background color, font styles, or borders. Drag, move and hide options allow you to make layout changes such as bringing a form or offer to the top of the fold. Unlimitless undoes to correct your mistakes. You can access a whole library of widgets for testing.
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    FigPii Reviews

    FigPii

    FigPii

    $49.99 per month
    Find out what users do, how they do it, and how you can improve. FigPii allows you to have cheat codes to create the user experience that your audience (and your bottom line) wants. It's easier than ever to get inside the head of your customer without disturbing their visit. Watch videos of visitors clicking around and moving around the site. You can view aggregate data about how visitors interact with different pages. Ask your visitors questions. To see if your designs are performing as expected, AB-test them. It's simple and effective. There is no need to sort through complicated reports or gather data from different tools. You can access the data, gain insight, and then get out. GDPR & CCPA: The GDPR (General Data Protection Regulation), is legislation that aims to strengthen and unify data privacy laws for all citizens of the European Union.
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    Cuped.ai Reviews

    Cuped.ai

    Cuped.ai

    $29/month
    Cuped.ai automates conversion rate optimization (CRO) and A/B testing for Shopify users. This AI-powered platform continuously conducts A/B tests and enhances user experience without manual intervention. Unlike traditional methods that can drag on for weeks, Cuped.ai operates around the clock, assessing every crucial step of your sales funnel, including the homepage, product detail pages, cart, and checkout process. It identifies areas of friction and missed revenue opportunities, providing actionable insights. The platform suggests safe, data-driven enhancements and variations for various elements such as copy, layouts, images, and offers, while also generating on-brand versions and implementing updates within minutes. This ensures that your Shopify store is always optimized for maximum performance and conversion efficiency.
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