Apple: You (Still) Don't Understand the Vision Pro (stratechery.com) 3
Analyst Ben Thompson, sharing the experience of watching an NBA game on the Vision Pro: When I started the broadcast [on Apple Vision Pro's immersive view of the Bucks vs. Lakers NBA game] I had, surprise surprise, a studio show, specially tailored for the Apple Vision Pro. In other words, there was a dedicated camera, a dedicated presenter, a dedicated graphics team, etc. There was even a dedicated announcing team! This all sounds expensive and special, and I think it was a total waste.
Here's the thing that you don't seem to get, Apple: the entire reason why the Vision Pro is compelling is because it is not a 2D screen in my living room; it's an immersive experience I wear on my head. That means that all of the lessons of TV sports production are immaterial. In fact, it's worse than that: insisting on all of the trappings of a traditional sports broadcast has two big problems: first, because it is costly, it means that less content is available than might be otherwise. And second, it makes the experience significantly worse.
[...] I have, as I noted, had the good fortune of sitting courtside at an NBA game, and this very much captured the experience. The biggest sensation you get by being close to the players is just how tall and fast and powerful they are, and you got that sensation with the Vision Pro; it was amazing. The problem, however, is that you would be sitting there watching Giannis or LeBron or Luka glide down the court, and suddenly you would be ripped out of the experience because the entirely unnecessary producer decided you should be looking through one of these baseline cameras under the hoop [...]
Here's the thing that you don't seem to get, Apple: the entire reason why the Vision Pro is compelling is because it is not a 2D screen in my living room; it's an immersive experience I wear on my head. That means that all of the lessons of TV sports production are immaterial. In fact, it's worse than that: insisting on all of the trappings of a traditional sports broadcast has two big problems: first, because it is costly, it means that less content is available than might be otherwise. And second, it makes the experience significantly worse.
[...] I have, as I noted, had the good fortune of sitting courtside at an NBA game, and this very much captured the experience. The biggest sensation you get by being close to the players is just how tall and fast and powerful they are, and you got that sensation with the Vision Pro; it was amazing. The problem, however, is that you would be sitting there watching Giannis or LeBron or Luka glide down the court, and suddenly you would be ripped out of the experience because the entirely unnecessary producer decided you should be looking through one of these baseline cameras under the hoop [...]