It means high prices (have you seen the prices on Windows Server and/or Microsoft Azure lately?
Yes pretty reasonable compared to Oracle, IBM and similar offerings. Higher than open source alternatives.
It means ignoring customers and forcing bad implementations on them (*cough*Metro*cough*) and then taking forever to admit it was a mistake and fix it (when is Windows 9 due out? Next year sometime?).
IMHO the mistake was not forcing it more by making touch and/or digitizer tablet mandatory for Windows 8. The problem with Windows 8 is that people insist on running on Windows 7 hardware.