The other motto is "hide everything, because we don't understand the difference between 'actually making something simple to use' and merely hiding complexity."
Dear Mozilla (and everyone else), fuck you. This shit is RETARDED. "Look everyone! We got rid of all those confusing menus! Now there's just one button!
Oh, and the regular menus also all still exist.
Oh, and we have TWO buttons like that, because we are in full-on shithead mode. Why hide everything behind one button, when you can force user to FIRST choose from one of TWO buttons! Mwa ha ha ha ha! One looks like a fox, the other looks like a hamburger. NEITHER has ANYTHING to do with what lies underneath! Hey, "New Private Window" is pretty important... put it in BOTH! But only put "new tab" in one. But make "new tab" a menu, and put "new window" underneath it. Got all that? Good. I need another drink. It's almost 10am!
Seriously -- I couldn't make this shit up. There's a special spot in hell waiting for you douchebags. You are collectively wasting YEARS of people's lives with this monkey shit.