Comment Re:Wrong superstars (Score 1) 11
If you actually need the job, or are invested in the company's mission for some reason, it's a good idea to care at least slightly about how your paycheck doesn't bounce; but that's not really the position these guys are in. Exceptionally in-demand skillset and reputation; existing net worth almost certainly already enough to at least keep them comfortable indefinitely if they feel like quitting the rat race or get fired. Why settle for doing sordid adtech if you think that, best case, your boss in the sort of dumbass who would lose billions of dollars on the idea that Second Life would totally have the GDP of western europe, because reasons, and you can keep him paying you a handsome salary and providing you with the GPU compute time and dubiously sourced datasets that you find personally interesting; and worst case, if you lose the fight, you'll just be told to go sling ads, not fired and blacklisted.
Facebook isn't running a charity; but neither are these guys. Why wouldn't they try to take what they can get? Especially when the actually-profitable business units are fat enough that there's plenty of room for boondoggles, so long as you can sell them, rather than there being fairly tight constraints on how much you can waste before the company starts bleeding out.
It would honestly be more surprising if they signed up with facebook out of a genuine willingness to do adtech swill and sordid 'engagement' hacking; rather than on the assumption that there's enough desperate dumb money sloshing around in Zuckerberg's fear of missing out on the next big thing that they can get paid to pursue their pet projects without much concern for having to deliver short term impact on the bottom line.