Hulu is a consortium that OWNs the copyright to the material. Are you missing this point for some reason?
If the consortium members have "licensed" away their OWN rights -- would be shortsighted of them.
As to your supposed "GAS" (golden age of streaming). Um. You do realize that broadband is better in a lot of other non-US places, right?
I personally don't care. Hey, I like "Bones" and it is available on Netflix. Happy enough to give them my money. And, it's commercial-free. If Hulu doesn't want my viewership (I live in Canada, and we do have Ford, Apple, and Coke here, too), I'll be happy to give my custom to Netflix. Suck it.
But, tell LG about it, ok (for example)? I mean, it COMES with a HULU app. That is completely useless to me. I don't even know HOW TO REMOVE THAT SUCKER. Even though LG is forced to produce Bilingual packaging for my region, they do not bother to remove features that CANNOT be used. Is this an attempt by a Korean company to somehow make me envy USAians? Or is is this ADVERTISING BY FUCKING HULU. So, it doesn't work. About the only thing ADVERTISING HULU and then not making it available will do is encourage me to use something like a VPS just to sneak a peak at (whatever the hell it is that I'm missing). Again, SUCK IT.
HULU - FOAD.
With an LG TV
And no interest in HULU