Comment Theatres need to lean into the experience (Score 1) 121
It is not rocket science
- Reduce prices on weeknights to get people in the door.
- When things feel over-priced, it greatly harms the experience and results in less return visits. Reduce margins on snacks. The prices are insane right now and literally out of reach for many families. Two parents and their kids with basic popcorn are looking at like $150+ to see a movie right now in some markets it is INSANE. If prices were more reasonable, then a lot more people would go and you'd make it up on volume, more importantly they would leave with a POSITIVE experience.
- Figure out other ways to lean into the experience. Partner with restaurants to offer "Dinner and a movie", and make the showtime conducent to that promotion (see next suggestion)
- Air family movies at times that make sense for families. I can not even count how many times we have not gone to the movies because the only options are either too early or too late. People in North America eat dinner between 5 and 7, movie theatres should be smart enough to plan around this.