Remember that "commercial" can sometimes also be a guarantee that you do not get fucked: screw with your customers and that kind of company will soon be out of business.
See, that's the theory, but it can not work in practice the way things are today..
Today, you will notice that an increasing number of business models reject the notion of "I'm the seller and you're the buyer". Most of the corporations with whom you do business don't really see you as the customer any more. For example. If you use Google, are you the customer or are the advertisers? If your data is compromised, that doesn't change anything about the relationship between the seller and the buyer. Same goes for banks, and for Microsoft, Apple, and most of the big tech corporations. While they may sell products to you, they have significant income streams that are deals with the government. In the next six years, Apple computers could have almost a trillion dollars in cash-on-hand. Are they a tech company or a bank? The money they make from their intellectual property doesn't come from you. The money they make from their "strategic partnerships" doesn't come from you.
You're going to buy their products regardless, so it's a lot more important to Apple that they have a good relationship with the government than with you. Because their beneficial sweetheart tax deals could bring in as much as the profit from selling consumer electronics.
Same goes for the telecommunications industry. When you've got telecoms involved in creating content, you're no longer the customer. You're not the consumer, you are the consumable.
This new relationship circumvents every aspect of the notion of "free market", at least any "free market" that involves you. And make no mistake: this new relationship where there is a third party that inserts itself between you and the company from whom you purchase an item is the model of the future. Video gaming, food, intellectual property (of course), transportation, right on down the line. You are being cut out of the equation. There is more profit in making the government happy than there is in making you happy.