Anybody capable of $6K down and $3K/year, I guess. At $250/month, it's less than paying off a new car. Lots of middle-class people spend more than this on hobbies. If this was attractive to me, I'd have no problem scraping the money up.
Of course, what this would buy me is access to a social network populated by people dumb enough to pay $9K plus further annual fees to join a social network whose only attraction is being populated by such people, so no thanks.