I will preface this by saying "this is really true" because you probably would otherwise read it as a nonsense, sarcastic, or glib comment.
I heard a conversation the other day about some of the terrible new buildings at the nearby university. A very senior administrator said (paraphrased), "you need to hire a hot architect and pay him 20% of the project price to come up with some really shocking architecture, to prove to prospective students that the school is still relevant."
I think he was talking mostly about the atrocity that they added to the Medical School, which looks suspiciously like the post-accident Chernobyl reactor. The "architecture" part of the project probably added $20M over making it look like a classical higher-ed building. I believe this administrator had final sign-off on such an expense.