That's easy enough to stop...but not if they're my ISP, and not if as a term for being my ISP I have to have a google account, and not if they trace all the devices which get plugged into the router (as their statement describes). Now, despite my best intents to block all sorts of traffic, not allow third party cookies, clear everything every time the browser is closed, route all garbage traffic to 0.0.0.0, etc - they'll have my home address, and real info. "Then don't get google fiber" you say - that's not the question. The question is, why you think - given they're stating they'll collect this info - that what AT&T is doing, is any different. Why harsh AT&T, but not google? I know, I know, "we trust google more" - not after uber, I don't. Not after several of the other shiaty things they've done recently, showing true evil and corruption. I mean really, uber bragged about using burner phones to set up false pickups for Lyft drivers, and said it was just good "capitalism" and "competition" - and you trust them?