Just imagine that a common simple search phrase referring to Christ had as it's first result a Satanist site?
It would be a major national news story. There would be editorials in news outlets large and small. Fox News and the right wing press would call it a terrorist act. There would be hearings in Congress, and calls for laws protecting religion. It would be a three ring media circus.
All truths are not created equal. Some points of view are more equal then others.
And apparently you'd be right there to keep shouting about how stupid the attention was. Creating more attention. Much like we're all doing here over something as stupid and as mundane as marketing.