The article barks at the wrong tree. The cryosphere page at University of Illinois-Champagne shows that we are currently seeing 1.3 million sq. km more sea ice than the average, and the levels have been sharply rising the last few years.
There is a fine balance between trying to increase awareness and being a downright propagandist. Unfortunately, this article doesn't help the cause. This is exactly the kind of thing that make people believe environmentalists are exaggerating and grasping at straws.
Wired: Stop. You are not helping.