Given the likely intractability of the big car makers to Google's advances (they want the whole pie for themselves, they do not like to share), there may be little alternative if they want to go big at a faster pace than starting a car company from scratch would allow.
Having a website in no way equates to driving a car, that is a ridiculous analogy. Your driver's license is not openly available to millions at any given time, and a website is not a large vehicle that can be driven into a crowd of actual flesh and blood people. And if the service provider has monopoly, where exactly do you take your business?
The Bible has has intrigue, death on a massive scale, hypocrisy, and damnation, the makings of a great work of fiction. And that's just the parts the character god plays, never mind the other players that come and go. As you move through the stories, you get a sense of the ruthlessness of all involved (especially the writers) to stop at nothing in their attempts to control those around them through fear and intimidation. Thrilling!
On the minus side they forgot to do a continuity check after the constant re-writes that were done century after century to "update" it to current "standards". This leads to a fair amount of contradictions the subplots, such as what a person can and cannot do to anger the main character (spoiler: He gets mad at pretty much anything that has to do with personal pleasure, or things that don't involve group chanting and prostrating).
It is an epic read though, and if you can stick with it you are certain to come away with a greater appreciation of those afflicted with mental illness.
You do come across like one of those paid Chinese propagandists though, mr. anonymous coward.
It's terrible that my first impression on news like this is "ya, right...", especially after the Kenyan incident.
This increases the labor for the pirates and actually gives you some labor flexibility on producing content.
You clearly have not seen the tenacity that pirates are capable of. For most, it isn't about ripping someone off, it's about sharing something. Add to that a lot of people with with a lot of time on their hands, and they will work tirelessly to put those articles together, day after day, month after month.
The other posters suggesting the value-adds mixed with free are bang on. Forums, article archives, lots of "free" stuff, and a reasonable price will potentially get you far more revenue on the net than your print editions would. Embed short videos or effects that help get the article's point across. That's tougher to include in pirated versions, and generally won't be, so you have one up one the pirated version. Use the medium to it's potential, and they will come.
Most important, work on eyeballs for advertising revenue, not necessarily subscriptions. You have the potential