These kinds of promotions aren't new. In the Netherlands and Denmark bicycles are 100% tax deductible. In Germany many work contracts will provide you with a fund for bicycles.
Not to be picky, but: I grew up in Denmark, and I'm pretty sure you can't deduct shit on bike purchases. Might be in NL, though.
Anybody aspiring such a job in Europe would almost without exception move to the USA.
Not entirely true. Private launcher companies are starting to surface. This one is backed by OHB group, with an already well established relationship to the EU, delivering Galileo satellites and whatnot. The UK and Germany are working on establishing launch facilities (launching over the Atlantic and the North Sea, respectively) for smaller launchers.
When cabling and connector keying becomes an afterthought, this happens.
Solar power on the moon sounds like a great idea until you realise that the lunar day is 708.7 hours long. So for about 350 hours the panels would be running at over 100C which reduces their efficiency, and for the next 350 hours they will be experiencing temperatures below -100C. That kind of thermal cycling is pretty hard on the connectors and cables.
Hordes of companies are aching to sell you "space grade" connectors and cabling which will withstand a wide temp cycle, radiation, vibration and even atomic oxygen in low earth orbit. Only problem being, each little component costing a fortune.
Consultants are mystical people who ask a company for a number and then give it back to them.