When I was a student, sharing a house with three other people, we paid extra to get the 1Mb/s connection that was the fastest that the cable company offered. The top gradually grew to 3Mb/s, 5Mb/s and then 10Mb/s. When it hit 10Mb/s (I'd moved house and was living with a different group of people, but) we still paid for it. But then I stopped caring. The 10Mb/s went from being the fastest that they offered to the slowest. Then 20Mb/s and 30Mb/s became the slowest. I'm now still on their slowest connection (although living in a different city). At work, I have a GigE connection that means that most of the time the bottleneck isn't my local connection, and I can usually get 10-20MB/s to any moderately large Internet site. I very occasionally notice the difference between the speed at home and at work, but most of the time there's no user-perceptible difference. Oh, and my ISP sent me a letter a few weeks ago saying that they don't offer 30Mb/s anymore and they'll be moving me to 50Mb/s soon. I think somewhere around 10-20Mb/s was when I stopped noticing Internet speed as a bottleneck.