You have to remember why you have these "United" "Alliances"...
Once upon a time, by a Republican President of a far far land, it was decided that competition was good and the capitalist would say prices would come down so he said "Hear unto me, from now on, all launches private will have to go through a bidding process with the lowest cost". The Giants were shocked and shocked. The big brothers, Rockwell, Boeing and Lockheed looked at each other and say "you know what, let's not bid against each other and create an Alliance and put a single bid". And then they kept raking the money.
Then the hero came to the play and said "you know what, my name is Elon and I can play with Giants and fuck them". And the rest is history.
We're all waiting for the bad ending where Elon betrays us all.