Yeah, DDR3 prices hit rock bottom right before Christmas 2013. I was considering upgrading to 32GB just because it was so cheap, but really I had nothing maxing out 16GB. Still don't really, even now running a ton of crap I'm only using 8-9GB and the rest is cache. For prosumer money ($1000) you can even get 8x16GB DDR4 for an X99 motherboard, prices have bottomed out but so has demand for most people too. Faster CPU, GPU, SSD and so on great.... more memory? Meh. I suppose it could be cheaper, but at least on the PC it's not much of the total anyway. It's usually the tablet and laptop producers charging an arm and a leg for RAM upgrades.