The video says that the wind is manually entered by the operator. I find it odd that it shows the temperature and barometric pressure. Is that really useful information when you're lining up a shot?
After watching their little YouTube clip, I wonder how useful this is. Placing the aiming dot seems really similar to aiming in the first place, I guess the only difference is you don't have to compensate for gravity/etc. I found it conspicuous that they didn't show their simulated target moving in the video. Can this only help with a stationary target? It seems like it would screw up your aiming if half the time you had to do it manually (compensating for everything) and half the time the system handled it.