How many times will investors be fooled by people like this. When I see a company that has a "superstar" on the front page of everything, giving talks, giving interviews, always in the "top 40 under 40" I just know that this is someone who is not minding the store. If you look at companies that were massive successes in their start such as Google, Facebook, Microsoft. These were companies where the top people largely stayed out of the spotlight. Later after the companies had massive and real products the leaders might spend more time on something else. A full time self promotion tour has only one real goal, self promotion. Actually working on a product of this nature takes huge amounts of effort in the lab, and then huge amounts of effort in the regulatory department. There is no time left for strutting and preening. This is what marketing departments are for.
The other reality is that a product like this can pretty much sell itself. But my first indication of the product being crap was that I was suddenly seeing it mentioned everywhere. Here on /., reddit, local newspapers, international news, everywhere at once. Again this only happens when the product is something for everyone (erection drugs) or has a massive promotion campaign behind it. Except that, again, this product only needs to be promoted to labs, and it pretty much will sell itself if it works.
Thus all that promotion was aimed at investors. She was aimed at investors. This entire exercise was a combination of promoting her, and getting investor money into her pocket. Full stop. The science would pretty much have gotten in the way. Plus I can see someone like her actually resenting a star scientist who might actually end up with credit. I suspect that the scientists working for her were glorified coffee boys and pencil sharpeners.