Yep I have buddies with cable at home and it's good, but 30 megabits down and a few up. The low latency is the most noticeable thing, web pages load as if it were on a LAN and that's hugely better. But I doubt they will be in a hurry to upgrade to DOCSIS 3.1 or a european equivalent.
Historically though, antenna TV was the norm for the vast majority of the population, even at the turn of the century. There was a fad of building cable TV in the 80s and 90s but that's in specific neighborhoods and some public subsidized housing. Then there was a fad of satellite TV (digital) in the 90s and 2000s which allowed a similar selection of many channels without the need for infrastructure. Later still, TV over DSL is very popular, starting from the mid 2000s.
So the cable infrastructure isn't there :) and what's left is to bring fiber. Perhaps in some cases fiber to the building, then very high speed and low range VDSL would be a good idea. But that has never been in the news.
I'm a believer at least in rural fiber. Yes it's useful and cheap there and there is a demography problem there as farmers are aging and everybody left. They should be scrambling to bring fiber there, it should be profitable and yet another capitalist crisis is looming because investors have too much money and nothing worth investing into.