Samsung cringing? Because Carmack referenced hardware limitations of the current display technology that anyone who could follow his speech either already knows or could have gleened from reviewing the basic specs? And the display technology is still is (or is equal too) the best available in industrial quantities?
It's not like he said "Company X's displays are so much better, it's stupid we didn't go with them." That might have induced some cringes. The actual speech? Not so much. It was interesting enough for the technical material, don't try to spoil it with melodramatics.