Comment Re:Bose is worried (Score 0) 162
Bose and Beats are both highly brand-focused. Bose targets the more mature quality-seeking crowd, while Beats targets the bass-hungry and fashion-conscious youth. There's some overlap, but generally I'd say their targets kept competition to a minimum, and they've pretty much cornered those targets
Apple has the best of both worlds being viewed both as high quality and a status symbol. If they start using their monster marketing teams to align peoples' view of Beats with that of Apple, Bose stands a chance of being pushed out of the market by a frightening direct competition. They've got good reason to try to stall the acquisition as much as possible
Bose also targets youth, although they do a terrible job of it and are getting their ass kicked by Beats.
And Beats also targets musicians with their "Pro" headphone which is not bass hungry at all and has higher quality than anything Bose has ever shipped. As far as I can tell, Beats Pro are some of the best studio headphones money can buy at the moment. If they weren't so expensive I would probably own a pair.