The only real feature of note was Apple Pay, which might finally make NFC payments take off in the US. It's been a technology that should have hit it big a couple of years ago, but has never seen much consumer buy-in for some reason.
It's pretty straightforward, to my mind. With the exception of all but the most staggering technological advancements, widespread adoption of new technology typically requires:
- a sound implementation,
- a robust support infrastructure, and
- an effective marketing campaign.
Geeks, for a variety of reasons, tend to respect the first, grok the second, and abhor the third. I personally believe it's what drives our perpetual cycle of incredulity on this subject--because we so detest the last part of this equation, we refuse to see its importance in getting all those squishy, distracted, emotional bags of water to adopt cool new stuff.
NFC has never had the effective marketing campaign in the US, and only kinda had the support infrastructure. The iPhone has incredible inertia on the marketing front, and Apple have clearly done the legwork on building a good starting lineup of financial institutions and retailers for Apple Pay. It remains to be seen whether this'll be sufficient to make NFC catch on, but it's easily the closest we've come to covering all three of the bases above.