Every once in a while, you see studies showing that P2P piracy hurts music sales, has no effect on music sales, or stimulates music sales, depending on who funded the research, and what interest they have to show in the result. But no matter what your point of view is, it looks like file-sharing piracy of music isn't going away.

One of the observations brought by Seth Godin in “All Marketers are Liars” is that people get their money's worth the moment they spend it. The woman who buys $20 collectible Christmas ornaments at Hallmark in July already gets her money's worth when she thinks about how nice it would look on her Christmas tree in December, how she could talk about it with her Christmas guests, how it can be passed down to her children, etc. Then she puts the ornaments in the attic for the rest of the year. Her money's worth comes not in the utility of Christmas ornaments, but in the gratification of these thoughts.

Furthermore, at Christmas, she tells her friends about the ornaments, and how they will be in store again next July (with new design). Then they could check it out together next July. This free advertisement for a product that is “remarkable” (can be remarked or talked about) completes the “fashion cycle.”

If you want to encourage people to buy music, you need to think about how the purchasing itself brings gratification. The first gratification comes at the moment you listen to music. How do you know there is a song you like that you want to buy? You already listened to it! The first gratification is had before the purchase.

The second gratification that could happen at the purchase is the thought how you can share it with your friends, and if they like the music, they may think you're a cooler person (I think we all agree that music taste defines a person). But the second gratification is “no purchase necessary”—file-sharing can achieve this too. This is fatal to music sales because, after the purchase, the sharing with friends will happen without sales. Your friends will listen to your songs and have the first gratification.

Since music (or any digital media in general) is an intangible good, the “fashion cycle” can and does happen while the distributor—record labels, or even if you're an artist—is completely cut off. This explains why, when Radiohead gave their songs away for free, it was still pirated more than purchased.

So people will continue to share their music illegally, and music piracy will go on, unless the record labels do something clever about it to get involved in the fashion cycle.

Those who quote http://talkorigins.org/ are trolls, not me.

A blogger on sina.com.tw reports (in Chinese, or try AltaVista [coral cached] translation) that municiple government of Taipei and Taichung sent warning letters to blog owners who write about alcohol beverages in their blogs, and that these bloggers may be fined a minimum of NT$100,000 (approx. US$3,000) due to violation of Tobacco and Alcohol Regulation Law in Taiwan. According to the law, writing about alcohol drinks in your blog is considered an advertisement, which is subject to a visible warning message "overconsumption of alcohol is detrimental to health." The overly broad definition of advertisement seems to be the culprit. (Note: blogs are literally called "tribe corners" or simply "tribes" in Taiwan, which in Chinese is assonant to the English word "blog".)

I propose a style of modding that I personally follow, but it's not like I can force this down your throat. This is more of a documentation how I mod. I also mean to write this because apparently some users with mod points have no clue how to use them. If you like to mod by instinct, I'm talking about you.

Moderation Guideline

Posts fall mostly under these categories: opinions, facts, flames, or jokes.

• Opinions are usually modded as redundant, unless the author has shown some care in structuring his/her argument, in which case the post is modded insightful. However, this is to take into account that I read insightful posts -2.

  The reason I'm being so critical on opinions is that many people rush to get their opinions heard, and so many people are doing this. Unfortunately, those 2 cents don't add up to $1.

  I also mod a post overrated if I don't find a post insightful, yet it already has a high insightful score.

• Mentioning of true facts are modded informative; mentioning of false facts are modded overrated even though there has been no rating on the post. Mentioning of personal anecdotes (facts that cannot be checked) are usually modded interesting. If the topic is Ask Slashdot, then personal anecdotes are modded informative.

  Facts are not statements to be agreed or disagreed on; facts are undisputable. Spreading of false facts deserves a negative rating. Also see troll below.

• Flames are not as bad as people think, because the sheer number of Slashdot posts is so galactic that flame posts do not usually gather the momentum to become flame wars. However, some posters are interested in personal attacks directed towards either another poster or at a known person. However, see jokes below before jumping to the conclusion that a post is flame.

  If a poster invokes his/her personal opinion for flaming, the post is modded flame; if he/she uses false facts to back the attack, the post is modded troll. That said, the difference of flame and troll in Slashdot's moderation system is not obvious.

• Jokes are oftentimes confused with flame. Some jokes are meant to be offensive, but not all offenses are jokes. One should not mod a post flame or troll on the ground that it may offend someone. Flame and troll are for posts that obviously offends an identifiable person in that post.

  If not sure whether a post is funny, leave it unmodded. I also read funny posts -1 because I don't like all the jokes that someone finds funny.

  I sometimes mod a post underrated if someone mistakenly modded it flame or troll.

Meta-moderation Guideline

In meta-mederation, I take the inverse of moderation guideline to look for mod label first and see if the post fits the criteria.

• Informative. The mod is fair if the post provides generally checkable facts and the facts are true. I occasionally give a bit leeway in posts that are personal anecdotes.
• Interesting. The mod is fair if the poster is telling a personal story.
• Funny. The mod is unfair if I don't find the joke funny. I leave it un-metamodded if I think the joke may be funny to somebody.
• Flame and troll. The mod is unfair if I cannot identify the party in which the poster means to offend. Furthermore, the mod is unfair if I find the post funny.
• Underrated and overrated. These depend on circumstances.