This is a pretty good example of a policy that, even if it's well-intentioned, kind of sends up a red flag about the company. This would tell me that employees who do not give over their souls to the company and complain about 90-hour death march weeks on projects will be replaced by the 100 other women lining up for their jobs.
The other thing all these hard-working 20something women need to look into is the actual amount of effort required to turn those frozen eggs back into kids. My wife went through 2 successful and a few unsuccessful rounds of IVF in our mid to late 30s simply because we didn't think we would have problems having kids after our lives stabilized a little. It is *not* a straightforward process. Fertility treatment, even if partially covered by insurance is insanely expensive. It's also invasive, painful and not guaranteed to work. Fertility clinics make huge coin on 40something executives who all of a sudden decide they want kids. Because of this, doctors charge rates on a similar scale to plastic surgery -- huge inelastic demand, high cost, and a self-selecting affluent clientele.
The fact that Facebook and Apple will pay for services like this isn't the problem -- the problem is the message it sends. I do agree, especially after being a dad of 2 kids, that people need to wait until their lives stabilize to some degree. People we know who had their kids earlier are perpetually in debt and miserable. (We're perpetually not in debt, but still dealing with huge fixed expenses, so I think we're at least a little better off. Plus, when you come home and both of them run up to you and yell "Daddy!!!!" you kind of forget that you don't have a ton of money saved outside of retirement.) But the corollary of this is that parents who wait until they're 40-plus will probably miss out on a lot of the "being a parent" experiences just because they're too old or still being workaholics.
That work-life balance that everyone seems so quick to want to get rid of needs to come swinging back towards the middle a little bit, in my opinion. I am not opposed to working hard, even for someone else. I regularly put in more than the required effort at my job, and have been rewarded for it by my employer. I am opposed to companies expecting (and getting) 80+ hour work weeks rather than staffing projects properly. Having those same companies tell their female employees to put off that messy child rearing thing until they have extracted their best work sets a very bad precedent.