I like the idea of choice.
Also known as the "embrace" phase of "Embrace, Extend, Extinguish".
This is the phase where the whole opportunity lies before. The beginning of the hunt, when the outcome is uncertain. There is a lot to like about it. It is the most exciting part.
Intel can do fine. They make some amazing tablet platforms. They just need to stop deliberately making them incompatible with the sort of software people want to use, defeaturing the platform to prevent competition with their other products, and providing price incentives that encourage a gimped final product. It is not that difficult.
Ya'll hear about the geometer who went to the beach to catch some rays and became a tangent ?