Comment Re:A new DPA application (Score 1) 170
DVR makes this MUCH more difficult because fast-forward/rewind vastly increases the number of datasets you need to compare against. Also, while in theory you could identify a DVD, the selection of possible DVDs is so great and the amount of noise in the measurements is such that you're never in practice going to be able to identify someone's watched content reliably.
Welcome to my world. I write software for computing TV ratings, including for DVR and VOD use, and capable of being used for DVDs. It already exists.