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Submission + - NSA spied on Copenhagen climate summit .. (theguardian.com)

An anonymous reader writes: Developing countries have reacted angrily to revelations that the United States spied on other governments at the Copenhagen climate summit in 2009.

Documents leaked by Edward Snowden show how the US National Security Agency (NSA) monitored communication between key countries before and during the conference to give their negotiators advance information about other positions at the high-profile meeting where world leaders including Barack Obama, Gordon Brown and Angela Merkel failed to agree to a strong deal on climate change.

Submission + - New Zealand Schools find less structure improve childrens' behavior

geminidomino writes: A research project involving eight schools in Dunedin and Auckland report that loosening rules on the playground may lead to fewer incidents of bullying, vandalism, and injury. One principal opines ""The kids were motivated, busy and engaged. In my experience, the time children get into trouble is when they are not busy, motivated and engaged. It's during that time they bully other kids, graffiti or wreck things around the school."

As one might expect, the article states that there was a lot of resistance to the project, and I'm kind of surprised they got as many administrators to sign on as they did. The story may be premature, as the article states that "the results of the study will be collated this year," but it may be interesting to see how the numbers shake out.

Submission + - Chinese Search Giant Baidu Launches International Sites (itworld.com)

jfruh writes: Baidu, a company that offers a search engine, a Wikipedia-style user-edited encyclopedia, and other online services, is a household name in China. Now the company is seeking to gain ground on Google in the rest of the world, opening local search sites (in local languages) for Thailand, Brazil, and Egypt. It's worth noting that Baidu is seen by many as particularly compliant with the Chinese government's censorship regime.

Submission + - Book review: The Digital Crown 1

benrothke writes: Title: The Digital Crown: Winning at Content on the Web

Author: Ahava Leibtag

Pages: 358 pages

Rating: 10/10

Reviewer: Ben Rothke

ISBN: 978-0124076747

Summary: Invaluable resource and reference for building an effective web content strategy







With Adobe Flash, it's possible to quickly get a pretty web site up and running; something that many firms do. But if there is no content behind the flashy web page, it's unlikely anyone will return.



In The Digital Crown: Winning at Content on the Web, author Ahava Leibtag does a fantastic job on showing how to ensure that your web site has what it takes to get visitors to return to the website, namely great content.



Make no mistake, creating good content for a large organization is a massive job. But for those organizations that are serious about doing it right, the book provides the extensive details all of the steps required to create content that will bring customers back to your web site.



Leibtag writes in the introduction that the reason so many websites and other digital strategy projects fail is because the people managing them don't focus on what really matters. They begin changing things for the sake of change and to simply update, without first asking why. They also forget to ask what the updates will accomplish. What this does is create a focus on the wrong priorities. Leibtag notes that the obvious priority is content.



So what is this thing called content? The book defines it as all of the information assets of your company that you want to share with the world.



The book is based around 7 rules, which form the foundation of an effective and comprehensive content strategy, namely:



1. Start with Your Audience

2. Involve Stakeholders Early and Often

3. Keep it Iterative

4. Create Multidisciplinary Content Teams

5. Make Governance Central

6. Workflow that Works

7. Invest in Professionals and Trust Them





Chapter 1 (freely available here) takes a high-level look at where branding and content meet, and details the need for a strategic content initiative.



An interesting point the book makes in chapter 2 which is pervasive throughout the book is to avoid using the term users. Rather refer to them as customers. Leibtag feels that the term users as part of a content strategy, makes them far too removed and abstract. Dealing with them as customers makes them real people and changes the dynamics of the content project. Of course, this transition has to be authentic. Simply performing a find/replace of user/customer in your documentation is not what the author intended; nor will such an approach work.



The book is heavy on understanding requirements and has hundreds of questions that need to be asked before creating content. The book is well worth it for that content alone.



It also stresses the importance of getting all stakeholders involved in the content creation process. As part of the requirements gathering process, the book details 3 roadmap steps which much be done in order to facilitate an effective strategy.



The book notes that content is much more than web pages. Content includes various formats, platforms and channels. An effective strategy must take allof these into account. The book notes that there are hundreds of possible formats for content. While it is impossible to deal with every possible option; an organization must know what they are in order to ensure they are creating content that is appropriate for their customers.



By the time you hit page 100, it becomes quite clear that content is something that Leibtag is both passionate about and has extensive experience with. An important point she makes is that it is crucial not for focus on design right away in the project, as it eats up way too much time. The key is to focus the majority of your efforts on the content.



The dilemma that the book notes is that during the requirements gathering process, far too many organizations are imagining a gorgeous web site with all kinds of bells and whistles, beautiful colors and pictures. That in turn moves them to spend (i.e., waste) a tremendous amount of time on design; which leads them to neglect contact creation and migration.



The book details multichannel publishing, which is the ability to publish your content on any device and any channel. This is a significant detail, as customers will be accessing your site from desktops with huge screens and bandwidth to mobile devices with smaller screens and often limited bandwidth. This requires you to adapt and change your content publishing process. This is clearly not a trivial endeavor. But doing it right, which the book shows how to do, will payoff in the long run.



Another mistake firms make is that they often think content can be done by just a few people. The book notes that it is an imperative to create multidisciplinary content teams, since web content will touch every part of the organization, and needs their respective input.



One of the multidisciplinary content teams that must be involved is governance. The book notes that governance standards help you set a consistent customer experience across all channels. By following them, you can avoid replicating content, muddying your main messages and confusing your customers. Governance is also critical in setting internal organizational controls.



Leibtag lays out what needs to be done in extreme detail. She makes it quite clear that there are no quick fixes that can be done to create good content. Creating an effective content marketing strategy and architecture is complex, expensive and challenging. But for most organizations, it is also absolutely necessary for them in order to compete.



The author is the head of a content strategy and content marketing consultancy firm. Like all good consultants, they focus on getting answers to the questions clients often don't even know to ask. With that, the book has myriad questions and requirements that you must answer before you embark on getting your content online.



The book also provides numerous case studies of sites that understand the importance of content and designed their site accordingly. After reading the book, the way you look at web sites will be entirely different. You will likely find the sites you intuitively return to coincidentally happened to be those very sites that have done it right and have the content you want.



My only critique of the book is that the author quotes herself and references other articles she wrote far too often. While these articles have valid content, this can come across as somewhat overly promotional. Aside from that, the book is about as good as anything could get on the topic.



For firms that are serious about content and looking for an authoritative reference on how to build out their content and do it right, The Digital Crown: Winning at Content on the Web is certain to be an invaluable resource.







Reviewed by Ben Rothke.

Submission + - Naked self-destructing sexts could be what finally kills Google. No, Seriously. (bgr.com) 1

zacharye writes: As Google’s share price soars beyond $1,100, it seems like nothing can stop the Internet juggernaut as its land grab strategies continue to win over the eyes of its users and the wallets of its advertising clients. But an analysis published over this past weekend raises an interesting question surrounding a new business model that could someday lead to Google’s downfall. Do we want an erasable Internet?...

Submission + - Polynesians May Have Invented Binary Math (sciencemag.org)

sciencehabit writes: How old is the binary number system? Perhaps far older than the invention of computers or even the invention of binary math in the West. The residents of a tiny Polynesian island may have been doing calculations in binary—a number system with only two digits—centuries before it was described by Gottfried Leibniz, the co-inventor of calculus, in 1703.

Submission + - CBS 60 MInutes: NSA speaks out on Snowden, spying (cbsnews.com) 7

An anonymous reader writes: This week CBS New's 60 Minutes program had a broadcast segment devoted to the NSA, and additional online features. It revealed that the first secret Snowden stole was the test and answers for a technical examination to get a job at NSA. When working at home, Snowden covered his head and screen with a hood so that his girlfriend couldn't see what he was doing. NSA considered the possibility that Snowden left malicious software behind and removed every computer and cable that Snowden had access to from its classified network, costing tens of millions of dollars. Snowden took approximately 1.7 million classified documents. Snowden never approached any of multiple Inspectors General, supervisors, or Congressional oversight committee members about his concerns. Snowden's activity caught the notice of other System Administrators. There were also other interesting details, such as the NSA has a highly competitive intern program for High School students that are given a Top Secret clearance and a chance to break codes that have resisted the efforts of NSA's analysts — some succeed. The NSA is only targeting the communications, as opposed to metadata, of less than 60 Americans. Targeting the actual communications of Americans, rather than metadata, requires a probable cause finding and a specific court order. NSA analysts working with metadata don't have access to the name, and can't listen to the call. The NSA's work is driven by requests for information by other parts of the government, and there are about 31,000 requests. Snowden apparently managed to steal a copy of that document, the "crown jewels" of the intelligence world. With that information, foreign nations would know what the US does and doesn't know, and how to exploit it.

Submission + - Amazon drones are 'fantasy,' says eBay CEO (computerworld.com.au)

angry tapir writes: In the race to deliver online shopping purchases faster, drones don't impress eBay's CEO. "We're not focusing on long-term fantasies, we're focusing on things we can do today," John Donahue said in an interview. He was reacting to an interview Jeff Bezos, CEO of e-commerce rival Amazon, gave last weekend in which he said Amazon is investigating the use of drones for package delivery.

Submission + - Murdoch's online sockpuppets .. (mediamatters.org)

An anonymous reader writes: In his forthcoming book on News Corp chairman Rupert Murdoch, veteran NPR media reporter David Folkenflik reports several fascinating stories about the mogul's expansive media empire.

Among the stories highlighted in Murdoch's World: that Fox News' public relations shop used an elaborate series of fake accounts to post pro-Fox comments on websites critical of the network; that the same PR department has resorted to ruthless tactics to take revenge on critical reporters; that News Corp's CEO tried to suppress damaging reporting about the phone hacking scandal from running in the Wall Street Journal; and that a New York Post columnist was merely "chastised" for directing a racial slur at a colleague.

Submission + - Japan Promises An Ultra-High-Tech 2020 Olympics (itworld.com)

jfruh writes: When Japan first hosted the Olympics in 1964, it was a platform for the country to showcase that it was a first-rate technical nation, with brand new bullet trains for visitors and the games broadcast in color via satellite for the first time. Japan's tech industry is already preparing for the 2020 Tokyo Games, with Japanese companies promising ultra-high-def TV, super-fast cell phone networks, and autonomous self-driving cars on the roads.

Submission + - Obvious? Not so much: TSA reminds you not to travel with hand grenades (networkworld.com)

coondoggie writes: Some of the travel recommendations posted on the Transportation Security Administration's blog seem stupefying obvious. This week's entitled: "Leave Your Grenades at Home" seemed like a no brainer, but alas. The TSA wrote about grenades in particular: Year to date, the agency's officers have discovered: 43 grenades in carry-on baggage and 40 grenades in checked baggage

Submission + - Brazil Sues Samsung Over Work Conditions (ft.com)

konohitowa writes: The Financial Times is reporting that the Brazilian government has filed a lawsuit against Samsung for working conditions that put workers' health at risk (both through repetitive motion injuries as well as excessive consecutive work days). While Samsung has "promised to conduct a thorough review and fully co-operate with the Brazilian authorities once it receives details of the complaint", the article also points out the following:

The prosecutors’ office in the Amazon said that it started legal action against Samsung on August 9 following three government inspections at the plant, the first of which started in May 2011.

Perhaps Latin America won't be quite the easy alternate to China that manufacturing corporations had envisioned.

Submission + - BREACH Compression Attack Steals SSL Secrets (threatpost.com)

msm1267 writes: A serious attack against ciphertext secrets buried inside HTTPS responses has prompted an advisory from Homeland Security. The BREACH attack is an offshoot of CRIME, which was thought dead and buried after it was disclosed in September. Released at last week’s Black Hat USA 2013, BREACH enables an attacker to read encrypted messages over the Web by injecting plaintext into an HTTPS request and measuring compression changes.
Researchers Angelo Prado, Neal Harris and Yoel Gluck demonstrated the attack against Outlook Web Access (OWA) at Black Hat. Once the Web application was opened and the Breach attack was launched, within 30 seconds the attackers had extracted the secret.
“We are currently unaware of a practical solution to this problem,” said the CERT advisory, released one day after the Black Hat presentation.

Submission + - The Reviews for the First Lab Grown Burger Aren't Bad (vice.com)

Daniel_Stuckey writes: According to the immediate reactions of the guinea pigs, the six-figure burger wasn't bad, but could have used some ketchup.

The tasting was presented as a livestreamed special by Maastricht University, which is home to Dr. Mark Post, the researcher who's led the lab-grown meat effort. Joining him to taste the small patty, which was prepared by chef Richard McGeown on a set resembling an infomercial, were food scientist Hanni Rützler and author Josh Schonwald.

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