I don't know a whole lot about luxury watches, so forgive the mistake about the battery.
But if you (by your own admission) don't know much about luxury watches, then why spout off about the comparison between the Edition watch and luxury watches?
Oh, right. This is slashdot. Smart people have this blind spot about what they actually know vs. what they think they're qualified to speak about.
I know there are "automatic" watches as well as ones that you still use the crown to wind, but was unaware that was what the super high end was about.
As a rule, there are no quartz (battery) watches in the stratosphere of luxury watches. As a general rule, there are no luxury watches worth talking about below the $5000 mark, though that is obviously very subjective. Gold versions of Rolex and Breitling start in the several tens of thousands range.
Also, I'm sure that having it cleaned every 5 years is still orders of magnitude cheaper than COMPLETELY REPLACING IT EVERY TWO.
Well, there's the problem of finding a qualified watchmaker, which is becoming increasingly difficult because most of the watchmakers are old and generally succumbing to the effects of age. And then there's the problem of finding replacement parts for in-house mechanisms, which (surprise!) obey the same laws of scarcity seen in long-obsolete tech components.
So, to summarize: you don't really know much about watches, your comparison is riddled with unintended problems, and you should at least consider not spouting off in anger about that which you don't know, lest someone call you on it.