Comment Probably won't work as intended (Score 1) 325
$1 per initial message might seem like a deterrent but with a good result set from data mining various sources a company could establish a viable subset of facebook users likely to be swayed by subsequent promotional offers. Just takes a hook to gather a response from the first message so that additional messages can be sent free, like - respond to this so that your name is entered into a free draw to win Product X. If it's well targeted it'll pay for itself in the long term.