Did you miss the part of the GP's post where he says pirated versions of software are on sale, cheap, at his local mall? A company, musician, or artist takes a big risk in creating the data you seem to dismiss so lightly. Maybe it takes three months out of their life; maybe it requires years of full-time effort from 20 or more coders, artists and coordinators, but the only way they have to recoup that risk is for someone to give them money. Shareware has taught us that a very small fraction of people who download software will pay for it voluntarily (although certain well-established names clearly have a fan-base that will yield good returns).
Just because someone has invested a lot of time or effort into making a sequence of bits, it does not mean that they are entitled to profit from it.
The new thinking is that the right of people to share comes before the right of distributors to enforce payment for making copies. The old thinking reverses these priorities.
If the new thinking means that distributors (or creators) cannot make a profit, then so be it. They will have to put their sense of entitlement aside and adapt to the new market reality.
The same people who want to share also want new movies, games and music. If that means they have to pay up-front kickstarter/vodo-style, then they will. It's a new idea with lots of issues to work out, but faced with no other choice, the creators and the public will eventually settle into a functioning system.
There is no going back to strict copyright control without monitoring and censoring all private communications. This is why I think that it is only a matter of time before non-commercial copying is legalised and an alternative creator compensation system becomes everyday reality.