I'd like to see the contracts Hulu has, I always kinda hoped the subscription covers their cost of running, and the ads cover their payments out. They certainly have a lot more content on presumably far less money than netflix.
I wish I could watch the movies without all the damned ads (and as you say, all four of them), and I don't want to watch Hulu+ ads on Hulu+.
They also pull the same BS as on demand, where if you get into a show late into the season, you miss the beginning, that's probably my biggest gripe, I expect to go through all the Criterion Collection movies I want to see, then cancel them and get HBO Now.
The Hulu movie selection really is quite good, I wouldn't mind suffering money making ads if that's how they get the library, but the self advertising to something I am paying for is just upsetting.
What I really don't get is why it's so hard for them to sell ads, everyone I know paying for Hulu+ has disposable income, and they should be able to target much better than they do.
Or do those shitty buy now deals that the cable networks do late night, there has to be enough of them to spread the advertising out a little, and those are usually simply paid with commission.
They also need to stop advertising shows they won't have (Oats and Garfunkel for example).