MTV's Multiplayer Blog recaps a recent event held by Massive Inc., a subsidiary of Microsoft, during which game publishers put forth specific ideas on what types of in-game advertising players will and won't be seeing in the near future. The examples varied in how interactive and intrusive they were, from name-brand bottled water power-ups to destructible virtual billboards to taking advantage of sports game locker rooms for product placement. They did claim they would restrain themselves from blatant advertisements that would ruin immersion in fantasy games. Blizzard partnered with Massive to bring ads to Battle.net, but don't expect to see ads in the associated games.

MTV's Multiplayer Blog reports on recent announcements from Activision Blizzard which confirm that sequels to several popular franchises are on the way. The games include a new Guitar Hero, Call of Duty: Modern Warfare 2, and a new Tony Hawk, which will use some kind of non-standard controller. "At the meeting, Activision Blizzard showcased new games that would make sense for in-game ads, including the vaguely titled "Guitar Hero 5," which included a screen shot of gameplay with a Burger King ad to the right of the note highway."

Jupix writes "It took Rockstar most of a year to port Grand Theft Auto IV to the PC, and while they claim this was because they wanted polish and quality with their PC release, it appears the result has been less than satisfactory. Players all over the internet are furious over numerous bugs in the release, ranging from nonfunctional internet registration and graphics glitches to completely inoperative installations. One of the game's largest retailers, Steam, has reportedly gone so far as to start handing out refunds to hordes of unsatisfied (and no doubt uncomfortably noisy) customers."

Gamasutra reports on comments from Stardock CEO Brad Wardell in which he described his efforts to revive two old but popular franchises: Star Control and Master of Orion. Quoting: "'I actually pitched Atari on a whole idea for a true successor to Star Control,' [he said], noting that the game would follow original series developer Toys for Bob's Star Control II rather than the Legend Entertainment-developed Star Control 3 ('We just pretend that never happened,' the CEO says of that release). ... Novato, California-based Toys for Bob has actually floated the idea of making its own Star Control II sequel, with co-creator Paul Reiche III indicating he has tossed potential design ideas around, but with the company now owned by publisher Activision the proposal seems to be stuck in limbo."

svnt writes "Janella Spears wiped out her husband's retirement account, remortgaged their paid-for house, and took out a lien against the family car in an attempt to cash in on the deal. A undercover officer involved with the investigation called it the worst example of the scam he's ever seen. Thoughtfully, Spears has gone public with her story as a warning to others not to fall victim."

Newsweek reports that next year's E3 will be expanding its attendance cap to 40,000 in an attempt to return as the premiere large-scale gaming expo. E3 scaled back its operations over the last few years, leading some to speculate that it was outliving its usefulness. This year, according to E3's organizers, we can "expect a boat load of press conferences on Monday during the day and on Tuesday morning." Newsweek also claims E3 will be opening to the public for the first time, allowing fans inside for the last two days of the event. However, G4's coverage says that while the vetting process for attendees will be eased, the event still won't be open to the public. An official announcement will be made tomorrow by the Entertainment Software Association.

VideoGamer sat down with Randy Stude, president of the PC Gaming Alliance, to talk about the state of piracy and DRM in today's gaming industry. He suggests that many game studios have themselves to blame for leaks and pre-launch piracy by not integrating their protection measures earlier in the development process. He mentions that some companies, such as Blizzard and Valve, have worked out anti-piracy schemes that generate much less of a backlash than occurred for Spore . Stude also has harsh words for companies who decline to create PC versions of their games, LucasArts in particular, saying, "LucasArts hasn't made a good PC game in a long time. That's my opinion. ... It's ridiculous to say that there's not enough audience for that game ... and that it falls into this enthusiast extreme category when ported over to the PC. That's an uneducated response." Finally, Stude discusses what the PCGA would like to see out of Vista and the next version of Windows.

dcblogs writes "The federal government's data-sharing efforts are a mess, and if Barack Obama really wants a useful 'Google for government,' he would have to set the government's vast amount of data free by exposing it and ensuring it complies to standards. Once that happens, commercial sites, aggregators, bloggers and everyone else will be able to access it, use it and transform it, argue a group of Princeton researchers (follow Download link for full PDF)."

holdenkarau writes "Yahoo!'s acquisition of open source mail client Zimbra has apparently brought some baggage to the mail team. The new Yahoo! desktop program transmits the authentication information in plain text. The flaw was discovered during a Yahoo 'hacku' Day at the University of Waterloo (the only Canadian school part of the trip). Compared to the recent news about Gmail exposing the names associated with accounts, this seems downright scary. So, if you have friends or relatives who might have installed Yahoo! desktop and value their e-mail accounts, now would be a good time to get them to change the password and switch back to the web interface."

Roland Piquepaille writes "Dutch engineers have built the third generation of the DelFly autonomous air vehicle. The DelFly Micro made its first public flight earlier today in Delft. This micro air vehicle weighs only 3 grams and has a wingspan of 10 centimeters. This very small remote-controlled aircraft carries a 0.4 gram camera. The DelFly Micro, which looks like a dragonfly, can fly for 3 minutes at a maximum speed of 5 meters/second. It could be used for observation flights in difficult-to-reach or dangerous areas."

unassimilatible writes "Bios Magazine is reporting that the world's first commercially available liquid-metal based CPU cooler is about to ship. Danamics, a Danish company, claims that its LM-10 outperforms standard air-cooled heatsinks and most watercooled systems with a mere 1W power draw. 'The liquid metal is a key component in Danamics cooling systems. Liquid metal has two major advantages when cooling high power density heat sources: Firstly it has superior thermo physical properties that decrease temperature — and temperature non-uniformity — on die and across chips. Secondly, the electrical properties of the liquid metal enables efficient, reliable and ultra compact electromagnetic pumping without the use of moving parts, shafts, seals, etc.' Awesome technology, if it actually works and is affordable. The submitter requests that the moderators terminate all T-1000 jokes."

longacre writes "The Times of London is today reporting a January incident in which a top aide to Prime Minister Gordon Brown discovered his BlackBerry missing from his hotel room after spending the night with an attractive woman who approached him in a Shanghai disco. Seems this was a run-of-the-mill BlackBerry without any encryption, only a simple password lock. The greatest fear is that, even if the device did not contain any sensitive messages at the time, there was likely enough information on board for a hostile intelligence service to snake its way deep into Downing Street's email servers. The aide was 'informally reprimanded.'"