Comment Re:Pump up the numbers (Score 1) 251
You forget that Reader was not programmed in-house and that the code of Reader was really not built in a way that condoned 'mucking about' very well, as we saw every single time Google 'improved' it with updates.
They probably couldn't get targeted advert code into Reader itself even though they wanted to, and coupled with the nonsense crybabying from some news companies in the EU, they just decided it wasn't worth the bother anymore (that and I know tons of people who dumped it after one of their updates in 2011 mangled it).