People will pay a reasonable price for content make it more easy than pirating.
Such as .99 cents on the Apple Store and elsewhere?
Well, your less than 1/10th of a penny would be a damned good price, but the ninety nine cents they're charging is WAY WAY WAY too high. It wasn't that long ago that you got a 45 RPM record with a song on each side for that price, and it had manufacturing, warehousing, breakage, and distributing costs. And you have a physical object you had full ownersip of (the piece of plastic and its sleeve). Paying twice that for a fucking download that you can sample from the radio for free and legally is ripping off the stupid. No way a fair price, and only a young fool would think it's a fair price.
And even though the price is brain-dead crazy high (a dime would be fair), the labels are raking in a lot more cash than when they were battling Napster.
The RIAA are morons. They should have freely given away MP3s as advertising for CDs, touted CD's superior fidelity, and had "added value" in the CDs. Of course, it wouldn't have hurt to de-sign all the shitty bands that can only come up with one good song in fifteen. When you consider $20 for a CD with one good song ($20 is $15 too much, indies charge $5) and forget or don't know about history it wouldn't sound so bad. But it is.
And per-song pricing is brain dead at any price. You have a two minute Bieber song for $.99 and Iron Butterfly's sixteen minute "In a Gadda Da Vida" or Little Feat's twenty minute "Dixie Chicken" for the same price? That's absurd.
The fact of the matter is people believe they are entitled to take whatever they want without having to pay the artist.
That would be the record labels, not the fans. Pirates spend more money on content than non-pirates, as all the studies have shown. Plus, as mentioned, people are paying a ridiculous $.99 per song willingly when a pirate download is as easy.