Comment Re:Hail to the uninformed (Score 2) 194
Who does the selection (that's the hard part)?
Breeders. That's an actual job title at many seed companies.
Who decides what is a better product - the shinier fruit or the ones are walking down the field?
Usually they pick a particular trait that they would like to develop, preferably one that's easy to test for. They measure plants in the field, measure their output, scan the resulting product with near-infrared spectroscopy or nuclear magnetic resonance scans to find composition, and even look at genetic markers. Then they ship the seed for the next generation to be planted somewhere warm to shorten the generation time. Monsanto and Syngenta have labs a short drive from where I live that do NIR, MR, and PCR/marker testing for breeders, and there are lots of small fields full of odd-looking plants around here.