Comment Bad leap in logic in the summary (Score 1) 1
Let's see: The rat had a choice (in both cases) of something enjoyable vs. something not as enjoyable. All other things being equal, why not choose the more enjoyable thing? They'd probably get the same result if they'd used fruit instead of oreos. But hey, that wouldn't be as good of a headline: Cherries are as addictive as Cocaine.
The neuron activation thing may have some merit. (I don't know enough about neurochemistry to argue either way)
And.. why didn't they run the experiment with just the filling, and then just the cookies?