Apple is a good UI company, and theyre quite good at taking existing technologies and making them more attractive to general consumers. But language like "frontier" implies that Apple blazes new paths. The problem is that if you were to consider the last few years, theres very little apple has innovated.
Apple pay? Preceeded by some 2 years by Google Wallet. Apple watch? Preceeded by a year by Google wear. Their entire iPhone 6 unveil consisted of demoing ideas that had been in wide usage for a year or more by other vendors.
I can understand the excitement, in the same way that BMW or Lexus enthusiasts might get excited over a new model-- but to then act like Lexus is leading the way in automotive engineering would be ridiculous.