Submission + - Online Ad Groups Rally to Duck Privacy Regulations (ecommerce-guide.com)
An anonymous reader writes: Can a new icon solve the online privacy debate, and keep federal regulators at bay? A broad group of the leading advertising associations aims to find out.
On Monday, the world will wake up to the Digital Advertising Alliance, a new coalition headed by one of the architects of the industry's self-regulatory strategy. At its core will be a new icon labeled "forward i," a symbol to appear next to online ads that the group hopes will become a universally understood emblem that alerts consumers that information is being collected.
On Monday, the world will wake up to the Digital Advertising Alliance, a new coalition headed by one of the architects of the industry's self-regulatory strategy. At its core will be a new icon labeled "forward i," a symbol to appear next to online ads that the group hopes will become a universally understood emblem that alerts consumers that information is being collected.